How to Write Post Introductions to Win Readers/Ranking

The better your introduction...

I learned something late in blogging. Yet, I thank God for learning it eventually. Ask me what? It’s the power of writing captivating introductions for my posts.

My early poor introductions may not entirely be my fault but my niche. In the education niche and my own area of choice, you may not be able to write compelling intros for your posts.

Here is it.

I write to inform students when schools' admission forms are out. I let them know when scholarship opportunities open, guide them and more.

How well can someone write a captivating intro for such? In most cases, education bloggers are forced to go straight to points – because you’re just reproducing what the schools, bodies or organizations are giving out.

This killed the introduction of my posts from the start.

But after changing my approach to answering education questions and guiding applicants on how-to, I saw the need to retain people with more exciting introductions.

Using introductions to retain people for my posts, I was able to covert 1,000 visitors to 10,000 page views (daily) within just two months of using the approaches I later fell in love with.

I’m about to share with you, my methods. And if learned and used well, I could guarantee you a timely success in ranking and more views.

Basics of Blog Posts and Introductions

First, why are captivating, suitable and irresistible introductions important to your success in blogging? Let’s see what you stand to win:
  1. Readers Feel at Home: Most often, people get stuck on pages where they’re touched from the start. It’s like you’re returning from a hot day and when you get home, someone offers you a glass of cold water. The person wins not only your “thanks” but your “I want to take more”.
  2. Your Motive is Opened: Most often, readers are aware bloggers are cheating with titles. Yet, they want to see your introductions. They know introductions will open more of your motives than titles.
  3. It’s a Redirecting and Retaining Position: Sometimes, readers get to our pages looking for something else. With introductions, they know if that’s what they’re searching for or not. Where it’s not, but you’ve won them with the words, they check around your blog trying their lucks for what they want or related posts.

Now, let's see how I get my visitors to read on from the first two paragraphs of my posts. These are methods already used and working for me and others.

If it works here, it works anywhere.

Introductions That Win Visitors and Google Ranking

1. Keyword Reassurance for Search Engines

Google wants to know if you have something to offer readers from the first few sentences starting your posts.

If you want Google to try you out for readers, consider INCLUDING the keywords you’re targeting in the post within the first 3 sentences.

Googlebot starts its crawling from here. If you win it, it brings you up for readers.

Let’s see the following example.

In the post above, take note of the title and the introduction. What do you see?

The introduction is written to tell Google what I’m about to cover in the post. I presented it in question format. If one of these questions is what the reader wants an answer to, Google will definitely present him with my post.

The post above is about 6 months old and it’s ranked number 5 as at the time of this post. The position may be higher as at the time you're reading this post.

That's the power of using the right introduction to win ranking.

2. Problems Readdress for Readers

Don’t assume that when readers visit your pages, you’re their first checks. No! Give them a reaffirmation of your understanding of while they're on your pages. Remind them of their problems and how you're ready to solve them.

Most often, people check around the web for more ways out of their problems. Usually, people have read the same content in different voices on different blogs. They want to know if you have something better, more, longer and helpful.

In your introductions, reassure them that you’re aware they have been searching around and you have something different and better.

Look at this intro.

With this introduction, I was addressing the challenges they’re already facing. Most people believe the information they have (through similar guides) is not enough. They want more.

My introduction shows the information they already have with a promise of a better presentation and added value.

3. Bringing Yourself into the Story

We all seem to love hearing stories. How do you feel when you hear,
  • Once upon a time …,
  • When I was in school or
  • In the year 2000 …?

You must want to know the end of the story.

You can tell your stories or that of other people to introduce your topics. It works!

What works better is to bring yourself in. Can it be your own story? People want that more.

One of my readers had contacted me and told me why he always wanted to read my posts. He said, “You’d always preached what you did yourself”.

End of the story.

People want you to show them you’ve truly experienced their problems too. Or at least, that you know someone who has already passed through their challenges.

As a continuation to the introduction in my article above, see the picture below.

With this intro, Google will take hers and my readers will take theirs.

And since readers mostly decide your ranking, Google will be left with no other choice if readers love your intros and the remaining content.

4. Simplify Your Choice of Words

As soon as a reader gets to your page, capture him with basic languages. Avoid throwing vocabularies in your introduction.

People want to be sure they'd got to the right page by understanding the first two sentences. If you bombard that place with confusing terms, you'd lost a reader or more.

Unless your niche require starting out a post with certain terminologies, avoid it. Defer them into the body of the post, if necessary.

5. Be Moderately Brief

Introductions can belong in certain cases. Niches and types of topics you're about to cover may determine how long you have to bring people on board before you talk business.

However, in most niches, self-consciousness to keep things in-between is required when writing the introduction.

I'm a regular online reader. If I see a person wasting my time in the post introduction, I have two feelings:

  • This man is targeting long-form content with little or nothing to share
  • This man is just blogging to catch funs not to solve my problem.

Most readers feel the same, of course.

If you must write a long introduction, break into different headings and find the right titles for each.


Nothing is magical here really. Yet, what’s more difficult is committing yourself to be consistent with your introduction and be mindful of Google and readers in it.

And don’t forget that the longer readers spend on your post, the higher Google ranks it. Retaining them to read the rest of the post starts with consciously-written introductions.

You now know how how to start your posts with a captivating, suitable and retaining intro.

Do you have better introduction examples? Do you have different opinions on this? Do you think using well-tailored introductions has helped you ranked or is of no use? Share your experience with us. Leave a comment below.

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