How to Edit 5 Important Parts of Your Blog To Rank Higher

How Editing Theme Parts Can Lead to Higher Ranking
Edit a few parts of your blog theme for higher ranking

If you’ve been following this series, we have covered how to start your own blog in just five minutes. There, I told you after posting a few posts; consider changing the default theme.

This, I said was even better after being approved for Google AdSense or similar ad network if you want to use any on your blog. See How to Write Blog Posts For AdSense Approval: One-Time Application Guaranteed.

After that guide, you'll need to change or edit some parts of your blog to make it look exactly the way you want - beautiful and professional. 

Who won't want that?

More importantly, this can help you to rank higher for your posts.

Why?

Because the better your website feels and looks, the more pleasing the users' experience. And users' experience still remains the number 1 reason search engines rank your content.

That’s what we’re to cover here. We’ll not only change things in the themes of our blogs but to achieve a higher ranking in search engines as the editing processes take SEO into consideration most importantly.

Let’s see the part to handle upfront.
  • We will remove unwanted/unnecessary widgets from the newly installed theme
  • We will change the title, description, and favicon
  • We will alter the theme color
  • We will change the menu and other links

NOTE: This guide applies to users of the blogger.com platform majorly. If you’re using other blog platforms, you will still be able to apply this tutorial if done well.

Changing the Blog Title, Description, and Favicon

The blog title is the name of your blog. The description explains to users and search engines what you’re writing about. Favicon is that icon to show on a reader’s browser instead of the default one.

To change these, go to your “setting” on the blogger dashboard.

It looks like this.

Take note of where the description and title are.


Click "edit" beside both title and description to enter your own details. 

Then click save for each. In the description, you can write up to 500 words. I explained the importance of this to getting organic traffic in my post, "Increase Organic Traffic For free With These 4 Techniques". You need to write this convincingly and accurately to win search engine ranking.

For Favicon, the default one if you use the blogger.com platform looks like this.

A new blogger default favicon

We’re to change this to our own.

We’ll change that under the next heading but have it in mind that you can use any picture jpeg or png file to replace the favicon. Most importantly, it has to be square and less than or equal 100kb.

NOTE
  1. These parts of your blog can still be edited later if you change your mind.
  2. You should include a few targeted keywords in the blog title and it shouldn’t be more than 60 characters long.
  3. Let your description contain a few important information of what your blog is about with keywords included.
  4. Include keywords in the file name of the new favicon as well.

Remove and Add Theme Widgets

This part contains some facilities to help your users' experience. Widgets include Newsletter, Social Plugin, Popular Posts, Recent Posts, Featured Posts, etc.

To remove or add any, click the “layout” in your blog dashboard.

Favicon
Clicking on this will allow you to browse your own picture for the replacement.

Header
Here you can still change your title and description. You can replace your description with a picture or logo of your own too.

Search Blog
This is a useful widget for your blog as it will allow readers to find more posts on your blog. We can remove it, of course, by clicking on it and remove but it’s better left untouched.

If your theme doesn’t have it, you can still add it from the blogger using “+Add widget”.

What I Removed For the Purpose of This Guide

I’ve resolved to remove the Featured widget and posted a short story.

I instead left “About”, “Contact Us” and “Home” below the theme.

I also, unshowed the links, “Link lists” and “feature coupons”

Generally, we can replace all the parts with our own items e.g logo, Facebook page URL, About page link, Contact us page link, etc.

Then, I have posted a story on my blog.

Changing the Theme Colour

Sometimes, if the color outlook of your theme isn’t to your taste, you can still change that.

How?

Go to blogger Themes. Then,  hit customize

Now, click on Advanced to see the look as below.


Advanced function to change your blog theme color














You can change the color of the parts of your blog theme from there. Apply your new color and view the result on the blog.

Changing the Linked Parts of the Theme

Your downloaded blog theme contains some links. For the purpose of this guide, we will change links for About, Contact Us, Facebook, Instagram, and Twitter.

First, create pages for your Contact and About Us. You can also create the likes of Privacy, Disclaimer, etc.

To create pages, follow this guide.

Click pages on your blogger dashboard.

Then, create pages – containing content for those individual pages.

Create your blog pages following this order























Copy the links of those pages and use that to replace the default links in your blog coupon theme.

You will find the “Footer Menu Widget” in your layout. You can click to edit and replace the links there as well.

The SEO Parts of  Editing That Helps Rankings

It may not appear convincing if an SEO expert tells you that making a few changes to your blog theme is a ranking factor.

Truly it is not said officially anywhere.

However, experience has shown that the more users and search engines fall in love with your blog layout, the higher you rank.

If you don’t agree with that stand, you should agree that users’ experience is the number 1 ranking factor now. If you don’t, you’re still living in the 90s.

Once, users love your blog, Google and other search engines are left with no other choice than to rank you – they only love what users love.

Similarly, search engines will crawl your pages without leaving behind your blog title, blog description, headings (usually in the widgets), etc. If they find some unconvincing details here, you’re more likely going to lose to that. I explained this in the post, "Is SEO Really Necessary for a Website's Success?"

Having said that, it’s important to save your blog logo and favicon with the title and/or keywords of your blog. Why?

Those words will be crawled by search engines and give you credits if done well.

Conclusion

Editing the blog theme is very important. Though not as important as unique and quality content. Yet, you have to get things done very well if you must rank higher.

You don’t only please your users here, you’re pleasing search engines.

Do you think editing your blog theme has helped your ranking in the past? Do you think not doing so might be hurting your ranking or users' experience? Thinking of following this guide? Share your experience. Leave a comment below.

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