How Google Truly Ranks Posts Up to No. 1 Position

Why Google rank posts to #1

You must have read a series of posts, ideas, or findings on how Google and other search engines truly rank. Especially if you're just dropping new content, you may want to know how Google will decide whether to rank it or not.

I have also read some lies and in most cases, half-truth articles. I grew in this world to understand clearly how things really work.

Sometimes, when you see searchers looking for answers to google ranking factors, top google rank website, google ranking reasons, google top ranking, etc, it's obvious they are concerned about why they're yet not ranking as they truly think they deserve.

Google and other search engines seem to have the same things in common except that the former can find wider results for your keywords than others. On some occasions, if Google ranks a post as number 1 on search results, similar search engines such as Bing, Yahoo, etc may just rank the same in the second or third position. I have seen this and you can check a term online to confirm this yourself.

The question is, how truly do search engines rank posts?. Is it truly the number of words in your posts? Is it for your authority? Is it for the originality of your content? Is it for the age of your domain?

Well, many factors lead your posts to page 1 or number 1 on Google. Yet, there is only one reason most people have got to page 1 of search results which only a few SEO experts are talking about.  This post will address why I'm not giving the edge to what other writers have convinced you with. It also shows you my position and what Google truly uses to rank us for our posts.

Old Claims of Why Google Rank Your Posts to Page 1 or Number 1

Below, I present you four old beliefs and verdicts on what Google looks for in your post before you can make it to the front page of the search results.

1. Length of Content (1500 to 2000)

Some SEO experts have claimed you need to write up to a 1500 to 2000 words before Google can rank your post on page 1. This is called pillar posts or skyscrapers.

They gave the verdict that unless you can beat the existing posts by length, you may not stand any chance. Hence, the length of content matters for rankings on page 1.

Do you agree?

Well, you should if you're writing for a highly dominated niche. Some niches had been over-saturated. For example, fashion, SEO, online marketing, freelance, fitness, blogging, etc. These niches are seriously competing for content. Hence, one of the tactics that will help you rank over the existing content may be the length of your posts.

But why are those giving such pieces of advice not being specific?

If you're writing in other fields, such education niche of a particular country, the fashion of a tribe and similar less dominated fields, you don't have to write a thousand words before you rank.

That's where their verdicts fail!

I've personally written some posts to answer questions in just a few paragraphs. And guess what? They ranked number 1 or 2 in just three weeks. Once a searcher key in the exact question I'd answered, my result rank number 1, even with other longer posts.

Similar to this is the era of the featured snippets. Do you know what snippet is?

Example of the Google snippets

These are usually short quotes from posts to answer searchers' queries as directly and quickly as Google can. Google captures a few sentences or one or two paragraphs from your post and shows them to people looking for the same statements.

Interestingly, this will rank you as number "0" - meaning: number 1 above position 1. You're standing above all results.

For the snippet results, Google doesn't care about the number of other blogs' words or the length of their posts. Once you wrote exact-words to what the person was looking for, you would stand at the top.

With this, length may not matter if you have quality paragraphs that could make Google feature you in the snippets.

2. Authority of a Blog

Authority of a blog or website can be defined as the accumulation of quality posts and readership of its writer. It may or may not mean the bio of the writer. For example, if a writer is a doctor, he is taken and accepted as an authority in whatever he writes on health issues, treatments, and cures.

To attain this status, of course, one must have written hundreds of articles, well trusted in the industry. He must have got a million followers on Facebook, Instagram, Twitter, and email subscriptions.

Is this truly the reason a post ranks on page one or number one? Must you be that person before your posts can rank higher?

Well, that verdict is unacceptable.

One of my students took to education niche just recently. He was worried he might not rank that higher because the niche was already dominated by many authority blogs. Those blogs have been operating for years and some more than a decade.

I was quick to advise him to keep his head up. Authority may not matter at the end if you know how to manipulate things legally.

So, what did he do? He wrote the same content. And just recently he was ranking above those authority websites. He achieved this following my recommendations on how to outrank authority blogs and it worked fine for him. It works for anyone ready to put the same into practice.

The summary of what he did is was below:
  1. Concentrate more on long-tail keywords
  2. Depart from similar areas
  3. Go for the basic guides
  4. Avoid posting on the latest things only
  5. Use your personal voice

3. The Originality of Your Content Ranks You Number 1.

I won't take this view. Google won't take it as well. In fact, all of us, SEO experts recommend going original with your content, avoid copy and paste, don't plagiarize and similar warnings. Yet, this is not enough to be at the top of other results.

You can write what others have not written or the way they haven't and yet, stay at the bottom of the search results. You may, however, copy and paste and still, rank above those who originally own the content (this is not recommended). I have seen people enjoying copying and pasting other blog posts and still rank number 1.

In fact, in most cases, people who want to go entirely original end up not writing on what people are truly searching for. And if you don't write exactly what searchers are interested in, you're surely going to be the only and the last visitor to that post. I guided you on how to avoid this mistake in my recent post, "Best 2 Keywords Tools of All Time - No Further Searching".

Originality is great but not the true reason Google ranks your posts to the first page or as the first result.

4. Domain Age

Well, I have come across verdicts that one major reason you're not ranked as number 1 is that your domain is just a year old. They pleaded you should wait a few years before you see more of your posts on page one.

This is not entirely true.

The age of the domain is truly helping people to rank for terms. Yet, Google has no special respect for the age of a domain if it has not covered what a searcher keys in.

I wrote an article some months ago. A blog that was 7 years old had content on it. He wasn't detailed in his presentation. He seemed to be in a hurry while writing it. He never did enough findings. After I saw the need to write the same post, I went in-depth. I wrote more words and added better and more points his was missing.

Truly for the first two months, the guy still remained number 1 in the search results. But I was sure he would soon disappear from that spot for my post.


Like magic, three months later, he was shown the way to number 4 spot and I made it to number 1 spot. Since then, my post has remained untouched - it maintained the spot till now (probably). Try it!

What Truly Determines Google Ranking of Posts to Page 1 and Number 1 Spot

Condemning what you have read earlier, I may sound like I have something to sell. No, I don't. I only have something to share and it's entirely free. There's only one conclusive factor that determines the ranking of your post to the first position. Other things are secondary!

Let's see that.

Users' Experience Controls Google and Other Search Engines

The first mistake you will make when trying to rank for certain keywords or posts is to see Google and other search engines as human beings. They're not pals!

They're more machines than humans. They're more of law than cultures. They respect what their users respect. That's all!

  1. Even if you write a 5,000 words post with poor users' experience, you will remain "un-ranked" probably forever. A searcher may want a direct answer to his concern instead of your literature class. Read: How to Write Long Content with Good Users' Experience in Mind.
  2. Your authority is not enough if someone searches for particular keywords that you've never covered. Google is not naive to be showing answers to her customers just because there's someone called the authority in a niche. 
  3. The age of your domain is irrelevant if you stop posting what people are seeking or fresh content for the past years. Why do you think fresh content rank higher? Read: Does Fresh Content Truly Rank Higher? Latest SEO Guide.
  4. Originality is good. Yet, you can't guarantee something original lately except you're coming from another world. Thousands of people had earlier covered what you're about to write on. Then, show me your originality. What Google respect is far more than that.

How Google Measures Your Posts With Users' Experience

  1. Immediately you drop your post, Google takes time to crawl its content. This may not happen instantly. Of course, it may take a few days and it could just be that very hour. My post has once been ranked number 1 in just 3 hours. Even though it may be crawled but may not be rank to page one until months later. See A Simple Trick To Force Google to Crawl/Index You Posts.
  2. After the crawling and indexing, if a searcher looks for the keywords contained in the post, Google will bring your post over to the number one position for him or her to see. This post can be shown as number one or two within a few hours for those searching the terms. You may not be aware of this occurrence but it happens every now and then.
  3. When finally brings it to page one, let's say your post was shown to 20 searchers. 15 out of them enjoyed it - read it from the first word to the last one. Better still, they never even look for further results because they've got everything they want from your page, Google may retain you to that first position for months unless, later, users prefer other people's posts over yours.
  4. If, however, your post was shown to 20 people but most of them didn't enjoy reading it. They bounced back to look for better results which they enjoy more. You may need to forget being ranked again on page 1 for the rest of your career as a blogger. Read Bounce Rate: Does It Matter For Ranking and SEO.
  5. Except if Google recrawls your post and finds that new things had been written or more values had been added, it may not rerank to page one again. If you don't change things (rewrite, prune or edit), the only condition you can be ranked again is if those who have written better are penalized and their websites "de-ranked", delisted or they delete their posts or blogs (which is rare).

Win Users' Experiences, Win Higher Ranking

So, how can you win users' experience if Google truly uses that to rank you? Having said that your users' experience is the key to true ranking, how do you achieve this without taking the back door?

1. Content is the King

That's the statement around the SEO industry but mostly underrated. Mind you, I didn't say, "the length of content is the king". It's no length thing. While you should endeavor to write as much as possible you know on a topic, stick to the topic, and make every word counts.

Visiting forums related to your niche, reading on Quora can give you better clues to what people want explanations on. You may want to discuss something but ask if people want to read it.

2. Make Your Website Run Faster

People don't want to wait a decade before a page they visit loads. They want things now and immediately.

Most users argue things among friends before they turn to Google. They want to prove who is wrong or right. Everyone is waiting for the answer while your page remains white for minutes. What do you expect? They will leave. Their leaving sends bad signals to Big G that you're not worthy of that spot.

3. Speak the Users' Languages

Most users are not first-timers. They're used to the industry or niche you're in. They know how you should sound. They're familiar with the choice of words, sentences, and the likes. So, learn to be with them. If you're writing big vocabularies and technical jargon for non-grammarians and non-tech-savvy, you've lost readers.

Readers don't want to get bore while consuming your words. They want lively words. They want jokes, idioms, proverbs, stories, etc. This may help you retain them to the very last word. This is what Google is looking for.

4. Let's Them Be Part of The Discussion

If your post requires users' contributions, why won't you ask them to add comments? That may give you ideas for the next posts, editing, and updating of the existing ones. While entering comments, what Google sees is a reader who loves your work, ready to add more or ask for more information.

Interactions on your page between you and other readers give long stay, revisit, and experiences among all users.

5. Give Them Work to Do

Most readers don't leave comments on your posts because they're already satisfied with what they've read. They don't have any further questions. Yet, they may want to add more value if you let them.

How?

Google knows when they print your post. Google can read when your post is legitimately shared around the internet. This is an aspect of users' experiences you should be thirsty for.

Similar to this, Google knows when they subscribe to your blog posts for future content. This is another signal for better users' experience.

Conclusion

Content matters, length may not. Domain age is just a number, what you've written within the age of your domain matters more. Originality is even rear and where you make one, you may be off the regular searches. Authority is a wow term but only if you cover what Google users want.

The father of all is users' experience. Even if Google is human, partiality will not work if users love something but they prefer others. Our users leave no other choice for Google - they rank what they read and love most.

Have you ever used the length of posts to win ranking or you have tried other things? Do you think users' experience can be achieved further with any other tactics? Do you think it doesn't matter? Share your experiences. Leave your comments below.

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