4 Super Approaches to Create, Build and Run Authority Blogs

The right ways to get into blogging

If I title this blog, “the best way to start, build and run a blog”, it’ll be perfect. If I title it, “the methods used by the winning blogs that the failed ones never know”, it's equally suitable.

Even if I call it how to get new blogging ideas and niches, it's fine.

Blogging has been being messed up lately. People don’t get the true picture of what blogging is all about. They miss the true intention of blogging in the first place. They forget the origin of this culture.

As a result, what you have out there web pages full of junks. People just copy and paste. After all, it's all about money, not the service.

The primary motive has been changed to money-making only. That’s where we all get it in wrong.

This post is a comprehensive look at what blogging should be about. It’s a new check at how the newcomers can approach blogging if they want to survive and win the game. It’s aimed at helping those who are already frustrated, so they can look back and see where they had gone astray.

What is blogging?

A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Wikipedia

If you must know what blog is, there you have it.

Blogging is about writing and publishing articles, videos, shows, episodes, etc in your area of interest or passion. It’s meant to update, educate, interact and engage with the world beyond immediate reach.

So, why do you have to go into blogging in the first place?

If your immediate answer is to make money, you've failed before taking the first step. 
Money should be secondary in blogging. See How Much Can You Make Blogging Part-Time or Full-Time?

Though it is a mixture of the truth and lie. Yet, the real thing to achieve before the money is "service". The better you can serve, the more money you can make too.

Have you read that 95% of small businesses failed within the first 5 years of their operation? Do you know why?

Some owners didn’t have the right reason to start the business in the first place. Some did because they had some surplus they could expend into businesses and productions. Some just wanted to be their own bosses? Some wanted to be proud owners of businesses?

These are no good reasons to venture into businesses if I must say.

Hence, they go in "copy and paste"!

Those who are making it in businesses started because they had values to give, they have seen loopholes to block, they want to give better, more, faster and cheaper.

Obviously, this is the reason they are still in business till today and why they will be for a long time more.

The same happens in bogging. Unless you see bogging as a business that must fill a vacant space, give value, serve faster, better and cheaper, you’re more likely going out of blogging in a few years too.

Recommended Time-Tested Approaches to Starting and Running a Blog

Having said that you should take blogging as a business, you must learn how things had worked for others including myself.

First, blogging shouldn't be about money ONLY, even though that is what business is about. Do you agree? It shouldn't be the only reason you're starting out. No business makes money without customers perceiving and believing that it is solving their problems.

It’s easy to say, "I blog for interest, passion, hubby and so on". Those things biol down to making money. Even if you don’t aim money onset, you’ll be interested in passive income sooner or later.

However, while business is about providing service or selling commodities, what you sell in blogging is “content”.

You write, write and write. Just as one business leads to other businesses, one post leads to others.

Let’s see what blogging should be like. Let me take off what the world is doing otherwise. They’re only doing things the wrong way. I’m sure it’s taking them nowhere.

1. Blog Around Your Interest or Passion

I’ve mentioned the word interest and passion a couple of times in this post and similar ones on this blog. It’s true that writing around interest and passion work in blogging.

Most people blog around technologies, phones, laptops, software, etc. They do well at it because they won’t stop buying and using those new products and services.

Knowing that some bloggers are making it reviewing techs and gadgets, so you also do the same. I assure you will fail unless you can answer YES to all the questions below:
  1. Do you have enough money to buy a dozen phones, laptops, etc yearly?
  2. Do you use these gadgets, apps, etc yourself such that you can answer any questions about them or share your comprehensive experiences?
  3. Are you always hungry for the latest gadgets out there or those to come?

See, if any of the questions above is NO, kindly run from review blogs. It’s not just your world.

If you take a closer look at those reviewers, it’s not about their interest, they have the resources. Why joining them if you can’t beat them?

Trying is not the problem, you will be frustrated in no time and thus you’re out of business.

This is not limited to the content writers around technologies, blogging around businesses, laws, government, news, social events also require our cure interest and passion, money, time and other resources to excel.

2. Blog Around Your Business, Profession or Filed

This is my own approach, even though I blog around techies. I love changing my phones every 3 months. I enjoy the latest laptops and other techs out there, yet my business is education consulting.

Blogging around education is the easiest thing. That's why my education blog is doing better than that on techs.

With my experience in consulting, I can probably answer any question on education. This has helped me provide guides to more than a thousand challenges for admission seekers, job seekers, and graduates around here.

The stock of experiences acquired on my way up in blogging has been the starting point for this very blog. With new experiences, trends, mistakes, and successes, I can't stop feeding my readers with true guides and practical tips to achieve blogging, SEO, Adsense, and online/content marketing.

Getting fresh content ideas is close to my heart. A client asking a question on the phone can give me inspiration to a new post. Questions from groups/forums had helped me come up with more than a score of topics.

This is the power of writing articles around what you’re doing for the living. If you don’t do your business right, you will lose your next meal. Hence, you must do it right.

As long as you’re still in your offline business serving, you can keep posting relevant articles for the ever-demanding online audience out there.

3. Blog Around Projects

My mentor got a dozen niche blogs before I even joined online content writing and marketing.

Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs may appeal to "geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people.

The man can blog around anything but there is a secret.

In order to start and run a blog, he starts a project on that.

For example, in order to blog on gardening, he started his own garden. For the wood crafting blog, he started a wood-crafting side business. For the Youtube video making blog, he creates his own channel.

With this approach, he never dries out topics and content ideas. He could easily present what he did in the garden in his next post. He could easily share what he did well and wrongly in his weekend photography adventure. He can easily share the list of video cameras that worked fine for him and those that may not hold up in his next content.

Even if you don’t aim for mini or niche blogs, I challenge you to start a project or business you can blog around. With this, you can't run out of something to write on.

This kind of blogs is usually the most respected out there. People want to read from authority blogs. They want to hear from those who have truly experienced something rather than those who share fiction.

4. Blog Around Trends and Local Updates

There will always be something new in politics. There will always be the latest promotions, campaigns, etc from your local banks. There will always be gossips out there.

The cheapest blogging approach is this. But it's already saturated. You can start if you have what it takes as detailed in my post, "10 Types of Blog You Shouldn’t Start Now or Never".

A student of mine had got it right here. She talks about laws, courts, and judgments.

The smart lady will always be on the lookout for news on judgments, constitutions, etc. Then, she writes around these - her readers like more when she argues things. She will criticize or commend verdicts, courts' pronouncements, etc.

More interestingly, she is seeking admissions into Law.

This may be your take if you love to write news-like articles. You can still go for it since there will always be updates around these.

If you love arguing about celebs, players, clubs, you may not only argue with your friends right at the clubs. Go online, share your views and interact with others.


Coming up with blogging is the easiest thing. Teachers and students want to come online. Unemployed graduates are taking to blogging as a fallback. Employees are taking to it as a side-hustle. But something is still missing when you look around.

People just blog because others do.

Don’t join this world with your eyes closed. Learn to approach this venture like an offline business. If you do it for doing sake, you end up with nothing.

If you follow any of the listed approaches above, the sky is your limit. Just be cautious of the right one for you. You should know yourself better than I.

Which of the approaches above are you using for your blogging adventure? Which one do you care to adopt? Do you have a better way to approach blogging? Do you still think you can steal others' works and make it? Share your experience. Leave a comment below.

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