What is the Ideal Length of a Blog Post?

The right number of words in a post

A few readers had asked what an ideal length of a post should be. Must I write a thousand words before I can be ranked for the topic? Must I do extensive writing to reach 2000 word-count before I can be seen as a serious publisher? What does Google want, in words, per article?

This post is the direct answer to the questions above. A related one is an answer to how long should my sentences and paragraphs be? I've done justice to that one too. Take a moment to check!

A Medium's findings showed that a blog post should be at least 1,600 words. The report also translated that to about seven minutes of reading.

Some bloggers had reported this over and over. Some are stuck with that figure no matter what they’re writing about – even if it requires going outside the context or repeating keywords to an unbearable extent.

ReadHow to Repeat Keywords WITHOUT Stuffing

Is this working? Is this the generally acceptable standard?

While collecting similar data, I read a series of views on this.

While some recommend words not less than 1000 on the general term, some prescribe Medium's recommendation as well.

While some approach this by niches, and as such recommend 2500 words and above for marketing and advertising articles and fewer words for other less competitive niches.

After reading this post, you'll understand what number of words in blogging translates to, where it may matter or otherwise, and where you'd been getting things right or wrong.

The Main Focus of Word-Count in Blogging

Why do we have interests in the number of words that must be put down in our next posts?

The direct answer is to get rank for the content. We need our posts to be ranked and read by more people.

Here comes the shocker!

Haven’t you seen some posts, in the past, right at the top of the search results, that had fewer words than those right at the bottom of the page?

This is not uncommon.

So, why do we attribute our successes for some articles to the lengths or number of the words they contain?

I’d carried the same notion that you have to write thousands of words before you can experience higher rankings for your blog and posts for some years.

And since you can’t beat the limit, some posts will still be left within a hundred words. You will stop writing, of course, when you’re done passing the message you target.

So, does that mean search engines won’t rank you for 300 or 500 words?

I’ll present to you my personal experience here. Then, you can decide, all by yourself, what you will go for.

Below is what you must take more seriously than the number of words.

1. Users Experience Supercedes Word Count

The primary motive of any visitor to your blog is to get answers to his questions. Once, your post addresses his problems, it doesn’t matter if you write 200 or 2000 words.

Generally, the world is in a hurry. Once you find yourself on a page with a direct answer, you don’t necessarily read everything. Why?

You don’t have the time to waste. And you’re not there to catch fun. You need an answer.

This is why a few readers will skip the introductions altogether. They go straight to the main body to look for what they'd come for.

In fact, some enjoy reading the conclusions to see if the authors had summarised the whole articles right at the bottoms of the pages.

For example, you’d come to a page looking for types of sentences. The first thing you do is look for the numbering. You go straight to where numbers are and read the types according to the author.

Once done and you’re satisfied, you look no other place for more.

I recommend you read How to Write Long Content with Good Users Experience. In that post, I don't only recommend long posts but making sure you are conscious of users' experience.

2. Search Engines Are Controlled by Users’ Experience

If you write 10,000 words but people are not reading it – or all, your position might be at the bottom of the page while a post with 700 words that gets more reads ranks number 1.

This is just the result of the users' experience.

Unfortunately, Google and other search engines don’t decide what we read. We tell them what we want to see. As a result, they’re left with no other choice.

I’d also experienced this.

I wrote an article with about 3,500 words. And for a few months, it ranked literarily on page one. Even while unable to make number one in the search results, it had the highest words count.

A couple of months later, the post was on page 4 while a post at number 1 position has less than 1000 words.

Why?

Users forced Google to demote my article because they didn’t read it as much as they read the number 1 post.

I couldn't share enough of similar experiences in my post, "How Long Content Can Still Hurt Your Ranking".  I hope that doesn't contradict what you're read elsewhere.

3. Too Many Words Can Force Down Your Ranking

It’s disappointing to see that with a 3,500-words article, I was sent right to page 4 of the search results.

My work was better than anyone else. I did my homework well. But why?

It’s was not the fault of the search engine. It’s not the fault of my visitors. It’s all my fault!

I’d written a very long post for the audience that doesn’t have the time to read all my literature. My audience was majorly students. They didn't have the time, they’re in a hurry.

Even though my work was neatly done, comprehensive and to detail, these people want something short. They want quick answers before Arsenal starts her next match. They want to quickly clarify something for their friends while arguing.

In simple terms, they’re not researching. They want a few words, they can read out while using their fingers to trace things on a laptop's or phone's screen.

4. Niches Matters For Words Count

It's been recommended that an average number of words for fashion and beauty niche should be 669, travel and tourism 1,500 plus, fintech and finance 2000 plus, manufacturing 1700 plus, home and garden 669 and plus and marketing and advertising 2,500 or plus.

Surprisingly, words between 300 and 500 are recommended for gadgets and tech.

I’d personally learned that writing in the education niche will require your understanding of the audience.

If they want a quick answer to certain burning questions, provide the words enough to answer those questions. Problem solved!

Conclusion

Ideally, the number of words matters but may not, in all cases.

You will do well tailoring your content to the audience. This is because, at the very end, nothing else matters.

Providing direct answers and solutions to searchers’ intent matters more now than ever.

There may not be a universally recommended number, yet you will do well to show your professionalism and know-how before hanging your pen.

After completing each writing project, I have a question that gives me the correct number of words. “Is this the best and all I can write on this right now?”

Do you hold a different view on this? Do you prefer writing above a thousand words even if the topic is not demanding? Do you consider short or moderately short post irrelevant in the present age? Share your opinions in the comment section below.

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