How Labels/Tags Help SEO and Ranking

Image credit: MarTech Today

Does label have any effect on SEO and ranking?

Let’s talk about labels/tags in blogging and its effect on ranking.

If you separate your content by tags/labels, will that give you better rankings? If otherwise, will you surfer any setback from SEO and rankings?

This is the intent of this post.

What’s Label/Tag in Blogging?

Labels or tags are areas of coverage of a blog. It is made up of categories your posts are divided into for easy access, understanding, and familiarization.

Readers will be guided by labels on a blog to know the headings or category a post is attributed. With this, they can know what to achieve if read or what the writer intends to achieve by writing it.

Look at the picture below.


This is a typical blog label or tag. What the author wishes to achieve is to categorize each post to where it belongs. In return, a reader will know where to check if he needs particular information.

Does Labelling Have Any Effect on Ranking?

First, let’s get how ranking works before I answer that question.

In summary, search engines rank posts by users’ feedback or experience. If users like your posts, they’re ranked higher for more people to enjoy.

How do search engines know users are enjoying your posts? They track several activities/behaviors when readers are on those pages. They track:
  • how often they click on the titles,
  • how long they stay on the posts,
  • how many times they share your posts,
  • how many more posts they read apart from the first one they follow down to your blog

How Labels/Tags Help SEO and Ranking

Having said that clicks on your titles is one of the users' feedback, we need to see how labels encourage people to click on titles and help in reading your content.

1. Labels/Tags Make Google Understand Your Content Better

See the picture below.



This is the power of tags. This post ranks number 1 at the time of this post. I bet the post will still be on page one if you search right now - "Poly Ibadan DPP Form".

Even though all writers share the same quality posts and Google sees the same keywords across the board, how does the search engine understand better the number 1 and rank it above others?

Take note of the label “Part-Time Admission Updates”. The readers are looking for updates on whether Polytechnic Ibadan part-time forms are on sales.

The title speaks well along with the category for the post. Spotting the perfect tag below a title like in this example, Google will prefer ranking that above all especially where all results are similar or almost the same.

I’ve observed that Google loves ranking posts with well-defined tags.

Let’s see this search result too.

That’s a snippet result with adequate and perfect labeling.

Even though the post is well detailed and resourceful to win the 0 position in rankings, yet it’s one of the two results on the page that had the right tags in my opinion.

2. Labels/Tags Encourage Clicking

Just as the title encourages clicking, so also does the right tags.

Even if a post doesn’t win Google snippet, just like in the first example above, it can still win more clicks because of the right label.

In other words, where the title is not rich enough to convince a searcher, he may be convinced if the label dictates the category of what he is looking for.

Look at the search results below.



Obviously, the searchers wanted to see a title like “is change of institution still on”. Yet, more and more people clicking on “Closing Date For JAMB Change of Institutions/Courses”. This has won it the number 1 position on Google.

This ranking might not be due to the title, it may be due to the tag “JAMB UTME and DE Guides”, of course.

The question the searcher enters to Google is best answered by JAMB herself. However, when he sees the label including what he is looking for, he may likely click on that result before checking others, if at all.

3. Labels/Tags Make Your Blog Work Smarter

How do you feel, as soon as you land on a blog with contents well labeled? You feel at home and relaxed. You believe you won’t stress around before you get the right resources. You think with a few clicks you should be on the right pages.

This will encourage you to stay longer. You can easily navigate from one page to the other. You can check the categories to see what the blogger has covered lately. And if you’re a returned visitor, you can check immediately for what you’ve missed through each category.

This also boils down to users' experience and as it affects ranking. Fortunately, search engines can read this. They know when readers are frustrated on a blog. They know when things are sleek for visitors.

In return, they compensate the author for good experience or demote for bad ones.

Wrong Labeling Vs Perfect Labeling

I’ve noticed that even though some content marketers use tags, yet they use it wrongly or inadequately.

Let’s compare the following.

1. Title: “How to Use Label to Win More Clicks” Label: Google Ranking Tactics
2. Title: “How to Use Label to Win More Clicks” Label: SEO

Here is the question: which one are you likely to click?

I bet number 1.

If a prospective reader wants ranking not just SEO. He wants to achieve a higher ranking, especially on Google. Hence, he’s more likely to hit the first result.

Some publishers do this to reduce the number of categories for their posts. As a result, they use broader category tags. I don’t recommend this.

Instead, break things down to encourage clicking in the organic search results. You may not make those labels visible on your blog if the list will be too long or distracting. Don’t forget the users’ experience matters.

Conclusion

Ask me if Google is using labels/tags as a ranking factor, I will tell you YES. I don’t need a thousand researches and findings to get to this conclusion. All I need is my personal experiences. If it works for me, it can work for you and anybody.

UPDATE: Some of the referenced posts dropped in ranking just because Google changed the way it displays its search results. In the current display, it doesn't show labels on results again. This doesn't mean tags are still not helping especially after a visitor is already on your website. However, this shows that when tags were being shown, you could win more clicks than when they're not. And mind you, Google may later reverse showing tags in the search results any time sooner. We've seen that several times.

In case you must know, I own most of the well-ranked posts in the picture samples. That’s why I knew it worked.

There is no way we will talk of SEO and rankings without crowning it with users’ experience. If they enjoy moving around your blog and click on posts due to well-written labels/tags, other things may not matter because this dictates who ranking will favor eventually.

Post a Comment

0 Comments