Is SEO Really Necessary for a Website's Success in 2022?

Is SEO needed to succeed?

If you’d read a few posts before now about the importance of SEO to website success, all you think now is “SEO IS A MUST”.

What if I told you I had something different to share?

Before I get to my point, let’s start with the basics in mind. Unless we get this right, I may leave you with more confusion than you’re before now.

What’s SEO?

The acronym SEO means Search Engine Optimization. It’s a term to explain the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of search engines.

SEO had both search engines and websites in mind. For SEO purposes, a website is well structured and maintained to make search engines love it and as a result, show it up to prospective visitors on queries.

SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. In other words, once you achieve SEO for your website or blog, you get traffic naturally and organically without spending on adverts or any other medium to attract traffic.

The question is: can a website achieve any success without organic traffic?

I’m sure others have told you, maybe, NO. And if you’ve read anywhere else, maybe, YES. Now, you're confused.

At the end of this post, you may agree that it’s very possible to achieve success with your website without SEO. The post will also show you where you can't much without SEO.

Blogs Need SEO, Websites May Not

We can’t jump to the conclusion that you don’t need SEO to achieve anything serious with your online content. We need however to draw a line between a BLOG and a WEBSITE. We need to look at which one will need search engine optimization to thrive and which one can succeed with little or no SEO efforts.

Blogs are a type of website. The only real difference between a blog and other types of websites is that blogs are regularly updated with new content, which is displayed in reverse chronological order (newer posts first).

It’s easy to mix up a blog for a website. The line to look for is how dynamic one is – blog and how static the other can be – website. Blogs mostly speak fresh content while websites retain the same information for a long time.

Why Blogs Need SEO to Succeed

I’d come to the conclusion that to succeed in blogging, your best bet is search engine optimization. If you’re a blogger, Google and other search engines should be able to index your pages, crawl your posts, love them and present them to users.

Also, users should respond positively by reading your posts regularly, willing to read more and more of your content, share them, refer others to them, and subscribe for future content.

The power of SEO can’t be underrated when blogging. I’ve grown up in this world to enjoy what search engine optimization can do for blogs.

Even though there is more to achieving this end. A few of my posts may take you by the hand and show you how SEO can help your blogging without spending more than your time. Check the posts below.
  1. How Labels/Tags Help SEO and Ranking
  2. How to Get Backlinks FREE in 2020: Positive Experience
  3. Do Posts Need Search Descriptions to Rank Higher? Answers From Experience 
  4. Check If Google is Crawling and Ranking Your Posts 
  5. Make Your Posts Rank When Others Have Written Them 

Why Website May Not Need SEO to Succeed

The first service I launched was SMS alerts For Schools. I don’t run the service again. I created a 5-page website for this service. The first page home, second – contact us, third – privacy, fourth – About us, and finally the Alert Form.

I actually used this service to send text messages to my subscribers on regular updates regards their proposed schools and admission processes. The only page dedicated to telling them the importance of this service was the homepage.

Here is the question: what are the pages I expect search engines to crawl and index for search queries?

Probably the homepage that contains more relevant keywords?

But there should be more content out there with the same or related keywords. Then, how will I rank with a homepage displaying less than 300 words in all?

This is why SEO may not work for a website – at least not all websites out there.

Where a website contains a hundred pages such as amazon, Jumia, AliExpress, etc, with each page detailing product info, you can still rely solely on SEO. However, where you have a page or two to promote, SEO effects may not be felt in years.

Back to the story of my SMS alerts business. After a few months, Google showed my website as the number 1 in the search result if I entered the whole URL in the search box. If I should search with target keywords, I was nowhere to be found.

How do I promote this service instead?

I turned to pay-per-click (PPC) adverts; Google Ads specifically. It worked like magic.

With $500 on a monthly budget, I could make $2000 in revenue and about $900 in profit per month.

While my campaign was actively running, I was raking in dollars. And I never give SEO further consideration. I invested my energy in customer care instead.

Choose Wisely Between SEO and Adverts

As a content marketer, you need to know what will work for you upfront. If you blog, most likely SEO. If you run a commodity/service website, most likely ads.

Your website's success doesn't depend on SEO. You can promote a page-website for a product on Facebook, Twitter, or Instagram. And without spider crawling, page optimization, and any fear for Google algorithm, you win big in sales.

However, where your website is expected to take advantage of organic traffic, you may need to blend both SEO and advertisement together. Whereas, bloggers have no better choice than to go 80% SEO if they expect any long term result.

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