12 Content Must-Haves For Users' Experience and Conversions

How to improve readers' experience and conversions

The mother of content marketing is the users' experience. But how?

Your quality content is not yet one until users are satisfied. Your link-building efforts won’t count unless users make it count.

We write for people and if their acceptance of your work is negative, you'd done nothing.

Do you agree?

I’d earlier given you users' experience as the reason search engines truly rank content in the first place.

All other about-200-and-something ranking factors are dependent on how users' feelings about what you’d written.

Having said that, if you can win positive feedback from users, you’re sure to convert.

Or what do we all look for while pushing content?

We, of course, want reads, ad clicks, sales/conversions, subscriptions, content sharing, and much more from our audience.

To achieve all or any of that, we need to improve the experiences of readers around our posts and the websites as a whole.

Cost-Free Activities to Improve Users’ Experience and Conversion

Below is a list of touches that will not only boost the feel-at-home spirit of your audience but will convert them into buyers (if you sell), subscribers (if you need a list), fans who will help in sharing your content with the outside world and return the next days for more.

1. Write the Best Content Possible

I’m sorry to disappoint you.

You’d wanted me to start the list with something else. I’m sorry it’s still content.

Content is the first impression your visitors will be glued to. If he can see exactly what he's looking for, being presented in a professional and user-friendly manner, you’ve just won a fan.

Delivering the right content is what you need to give the best impression to your visitors.

Content is no content on its own. Acceptable content requires you to follow these.

Use Great Titles for Your Posts

Most readers love posts they can read and remember the title a few months later if there is the need to share with a friend or search for it again. Title, of course, wins the first click. Without it done well, you’d lost to competition. I gave you a few working twists to writing posts' titles in, “4 Title Touches To Gain More Clicks and Ranking”. Take a moment to learn something new.

Use Captivating Introductions

A reader can decide whether you’d written something worthy of his time just by checking your introductions and conclusions. Most of us do that, of course. Your content should be able to capture visitors landing on your pages. A collection of best-introduction practices are detailed in my post, “How to Write Post Introductions to Win Readers/Ranking”.

Be Different from Competition in the Body of Your Posts

There are probably NO new topics to write on again. Publishers before you had written them all. Yet, you can still win the competition if your audience feels a bit different about your voice and presentation. This title, for example, had been written by several others before me. Yet, I speak to you more frankly and in a military-man voice. 

I know what works, I don’t want to be fictional about it. Hence, I speak it the way it should rather than being too usual. If you fail to give longer, better, simpler, and neater content, Google is even your enemy not to mention your next visitor. You may find a few clues shared here to outrank those who had written what you're about to write.

Engage Your Visitors

Your posts are not users conscious if you don’t engage your readers. Going back to the basics of blogging, this should be a platform for discourse and discussion. That’s where the comment section comes in. To improve your audience’s experience with content, ask them questions. This won’t let them lose focus. Encourage them to drop comments. This will let you know where you’re missing out. They’ll love your open arms as you’re ready to help further if they comment. I'd always recommend you allow comments on your blog especially if you're a starter.

2. Choose a Unique Voice and Presentation

Voice is an important part of blogging. Voice can show how professional you’re in a niche. I’m sure you know how a medical doctor will address a patient compared to a layman. Speak the language of your niche.

Be yourself!

If you love following leaders in your niche, you’re more likely going to copy their styles or presentation manners.

There is something wrong with that. 

One, you’ll be limited to that. Two, you may be seen as a content thief by your audience. You may not steal words, you can steal a presentation method.

Hence, be yourself. Very many people will fall in love with your style if you’re original.

3. Be Consistent With Your Writing

Just as search engines, people are watching you. They want to see how consistent you are if they must follow you.

New visitors are usually skeptical. They check the dates of your new posts and the ones you wrote before that and after.

Personally, like many others, if I see a major gap between the time of your writing, I may develop the feeling that, you’re a dead publisher or that your content should be outdated.

You have to be consistent and let visitors and search engines feel that.

Write at least two posts per week if you’re just starting out. It could be better if you write one per day in the first two years. This won’t only boost the feelings of your audience, it will help you rank so speedily.

In the same vein, determine your pattern of writing. Be consistent with how you title, write your introductions, divide your posts into sections and conclude your posts.

Some people are conscious of all these in the posts they read. If they fall in love with you because of this pattern, you’ll do well retaining the same style for literarily all your posts.

4. Use Inviting Website/Blog Themes

I’d recommend using one of the best blog or website templates out there. However, you don’t have to dwell on this at the start of your blogging project.

You may not even have much traffic in the beginning. In fact, it may take more than 90 days before search engines start sending you visitors.

Hence, you should differ, if possible, choosing the best blog themes until the second quarter of your publication. I detailed this in, “How to Make a Blog Successful in Just One Year”.

The bottom line is that visitors feel at home when they land on inviting and exciting pages. You don’t have to go flashy unless necessary for your niches such as fashions and beauty.

Colors communicate differently. Red has meaning, blue talks, green speaks… Know what your theme is saying to your audience.

For example, a blog in the farming niche can go green. Blue and red can be general and they're usually the colors of the internet. You can choose a different color. Yet, be conscious you’re not excessive and hurting someone’s eyes.

Background and text color should be taken seriously too. I recommend black texts over a light-grey or ash color background for a majority of blogs.

The blog theme is not about color only. Be conscious of the logo you use. If you can't afford a professional one, go for do-it-yourself online free logos. If neither works, use words for your title.

5. Make Hypertext links Vivid and Friendly

One of the best ways to retain readers longer on your blog is to adequately and effectively use on-page linking. I showed you the importance of this in my post, “Link Building: The Good, the Bad and the Ugly of Backlinks”.

You should pay attention to how you link your posts. Don’t clutter your posts with links too close to one another. It’s irritating to search engines and users. Readers may find clicking difficult, using mobile phones, if links are too close.

You should use a distinctive color for your links.

People are used to blue and red color links around the net. They’ve grown unconsciously to these colors that they hardly click again.

If you can use a friendly but different color like pink, dark-lemon, or green for your links. This will improve the call-to-actions. You will win more clicks and encourage people to take action. Hence, the conversion should get better.

Similarly, I’d noticed that bolding your links can be attention-grabbing. If you visit a page with links thicker, you’re likely to pay more attention before passing by.

Consider this if it will be perfect for your specific blog while committing the fonts of your texts to heart.

6. Avoid Keyword Stuffing

You can easily send visitors off your page with keyword stuffing. I’d warned you to avoid it. People don’t fall in love with that. Search engines penalize for it.

Keyword stuffing means repeating your target keywords severally (and unnecessarily) in the post without following the natural flow of prose.

Avoid this by all means. If impossible to write without committing this offense, use my tactics in this post to bail yourself out of audience frustration and Google penalty as a result of keyword repetition.

7. Avoid Long-Form Content Where Unnecessary

We all agree that long-form content is highly needed for ranking. Yet, you have to be careful writing one. Users’ experience should be committed to heart when targeting a 3500-word count.

Stop typing when it starts falling off the topic. If you derail because of your hunger for pillar posts, your audience will lose focus and interest. You’ve not just lost them to that post, you might have lost them as followers.

I'd given you clues to writing pillar posts while you are still able to win better users' experience in my post, "How to Write Long Content with Good Users Experience" It's a summary of what you stand to gain with skyscraper posts if you don't hurt your audience.

Go short-form if you think that is what your niche audience will love. And in fact, I've learned with time, that you could win bigger even with non-pillar posts. If you're in doubt, consider following my cheats in the post, “How to Write Non-Pillar Posts and Still Rank on Google Page 1”.

8. Ensure Your Website is Mobile Friendly

Mobile-friendliness is a ranking factor. That’s to the search engines. To improve your audience experience, ensure they can quickly access all your pages on their phones.

With about 60% of readers coming from mobile devices, you don’t want to lose them to the sluggish website.

In the light of this, when giving the mobile-friendliness attention, it cuts across the page speed, the adaptability of your blog template, numbers of ads, pop-ups, and cluttering. These may get irritating if not limited or avoided.

9. Divide Your Posts With Headings and Subheadings

If you read this post to this end, you’re not only attached to it due to the quality and knowledge it’s sharing, you’re enjoying the way things are well presented with sections, headings, and lists.

This is truly one of the best tactics to improve users’ experience. You need to break your posts down into headings and subheadings.

It helps readers to feel good and ride along while they’re eager to know what you're about to discuss under each heading.

Especially while writing pillar posts, people are likely going to lose interest if you don’t know how to break things down for them. With the right approach to breaking things into friendly headings, they’ll consume 2500 words without feeling its length.

10. Sell all Possible Links to Your Audience

How do you feel after reading a long post, but you still have a few questions unanswered?

You’re more likely going to feel you’d wasted your time.

The problem could be because the author had not enriched the post with enough links to the related posts he had covered before. Well, he might have none! Some had covered and linked - but not rightly.

The right way to link posts, in order to let your audience enjoy every bit of it, is by linking the whole titles of the posts. And if you link just a word or phrase, try to explain further in the next line or line before, what they’ll achieve if they follow the link.

The culture of just linking posts with words or phrases like “report”, “studies” “my post”, “here”, without adding what they should expect, landing on the linked pages, will force people to read as usual.

They will not only lose valuable information, but you’ll also lose more page views and fight to retain unsatisfied readers.

11. Make Subscription Links and Boxes Visible

If you’re like many people out there, you’ll love to subscribe to a blog that gives you the most unique content of your life.

Especially for the first-timers, hunger for more is more likely after consuming unique articles. These people may look around to see if you have subscription boxes or links so they can submit their emails for future posts.

If you’re smart enough, you should make these available to them. In fact, nothing is wrong with encouraging them to subscribe if they've not considered that. And if you deserve their emails, they will be willing to give you.

You can future-proof your traffic if you have thousands of old readers on your list.

12. Use Unique Images - Stock If Possible

Generally, blogging is not complete without pictures. I want to assume that more than 80% of us use at least an image when we hit the publish buttons.

With time, top publishers had learned that content with relevant images witnessed more views than those that welcomed readers with texts.

This is why images are important to boost your readers' feelings when on your pages.

As for this, it's advisable, if possible, to use your own images.

Depending on your niche, you may use your smartphone to take a few photos you find relevant and needed for the writing project. People will love seeing that.

And if you can afford the service of a graphics designer, you're good to go. You can do the same if you have basic image editing skills.

Studies had shown that brains usually retained images than texts. This may help your presentation depending on your audience.

While using images, especially free online graphics, be conscious of copyright. Make sure images you'd downloaded didn't infringe on anybody's rights. And where necessary, give credits back to the sources of the photos.

Also, avoid using many and bigger photos in a post. The higher the number used or the size, the slower your pages. The result is bad for readers especially those visiting from mobile phones.

The little touches and conscious approaches to using images usually have drastic effects on your audience.


What you don’t want to lose is your audience. Google can take your readers away from you if your content is not satisfactory. If you help enough readers to enjoy your posts, interact with your blog and give you their emails, no search engine can take them away from you.

How do they do that if readers just visit your domain directly on the browsers?

It’s possible to stop blogging and enjoy what you’d already done. It’s possible to stop link-building campaigns and still reap the fruits of past labor. But, it’s not possible to stop improving your users’ experience and go scot-free.

If you lose the audience, you lose all in ad clicks, conversions, email subscriptions, post sharing, and more.

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