Google Algorithm: What to Do If You're Hit? Can It Be Avoided?

A few of my students are worried about Google Algrothim after they’d ranked well for their content. They wanted to know if the next hit will not affect them and if possible, what could they do to avoid this bad news common in the content marketing industry.

Some are asking me if I had ever got hit by algorithms. They’re aware I run a few successful blogs. They want to know if any had been brought down the search results because of the past Google algorithm updates.

If you’re on this page as a newbie, you’d better read this post first. It talked about the basics of the Google algorithms and its history in brief.

I wouldn’t want to bother you with the basics if you’ve been into blogging for sometimes now. You must have understood what this development was all about and how it affected the search and content world.

This post will answer the following questions. Note that the same answers were provided for my students who were curious to know if I’d been hit or fear they can be thrown down the ladder on the next Google algorithm updates.

  1. Question #1: Have you been hit by any of the past Google Algorithms?
  2. Question #2: If yes, what have you done to get back up or you’re still in the mess to date?
  3. Question #3: Is it possible not to be affected by Algorithm updates of any type?
  4. Question #4: If yes, what can someone do to avoid been hit before armed.

I’ve Been Hit by Google Algorithms in the Past

I acquired more experience with my first blog. In fact, this blog (BlogPlusDollars.com) is just a diary of my experiences with the first one. The blog is successful today. It’s proud of the daily page views of about 20,000. Does that wow you?

I took the exact route every publisher should take. It took months before content started ranking. When it started seeing the light of the day, there wasn’t any stopover for months. Traffic kept coming form Google searches, Google discovers, and other search engines.

I kept working after this success. I edited where needed. I added content when I found more updates and data. I did what a farmer does to his field if he ever wants a bountiful harvest.

Then, I took my time off and started a new blog. The second blog was on tech gadgets. I wanted to drop around 30 posts and came back to the mother's blog.

While writing for the second blog, I noticed a drop in my traffic. I checked for a few keywords I was earlier ranking for. Then, most of my posts dropped to the 7th or 10th position from their position 1.

What could have caused this?

My findings showed it’s a recent Google Algorithm. I was hit!

What I Did About Google Algorithms Hit

I was as confused as anybody hit at that moment. And if you should ask Google what to do about it, the answer is most likely NOTHING.

TRUST ME, there is always SOMETHING to do about being hit by Algorithm updates.

What, you asked?

The answer is, "keep doing the good work".

Here is the true picture!

Before I started my blog, I had experimented with a few blogs that never worked. And for the one that worked, it was later penalized by Google, hence never ranked again.

Then, I decided to go into blogging and be professional about it. No more short-cuts, no more copy, and paste, no more part-time approach. 

I was convinced if it’s working for anybody, it should work for me too.

Therefore, it wasn’t hard for me to do well with my number one REAL blog. I know the basic rules of blogging: write quality and evergreen posts, write what people are truly looking for, write for humans, not search engines, and a lot more.

These are my watchwords since the launch of that new blog.

So, why did Google hit me with the algorithm updates?

Do you want to know? 

Don't worry yourself if ever hit by updates. Just keep doing the good work. And by now, you should know what good work is all about.

Personally, I was frustrated to see the drop. Yet, I knew I did all things well. And if I must do anything to my content, to convince google any further, I might likely do things wrongly. Who wants to do that? 

I’d written my content to the best of my knowledge with available information, hence I have nothing to add or remove without compromising the quality of those posts.

Sincerely, I just kept on writing fresh and quality content. I sometimes republished my old posts to allow Google to recrawl them. I kept on the usual farming activities, I cut the weeds (unimportant details), I fertilizer with updates, I correct certain typo and language errors and other similar things.

A few weeks later, I got my traffic back. And they came higher than before the hit.

The bottom line is that, leave Google to what they’re looking for with algorithms. You can’t complain to anybody. If you know you had written all you know about a topic and you’d done that well, kindly relax. It’s just a holiday for your content – they’ll resume sooner.

There’s No Way To Avoid Being Hit By Google Algorithms.

Going by the history of Google algorithms, we have come to conclude that there’s no way you can stop Google from hitting you with these updates.

They decide when to roll out the updates, how it should affect, and for what purpose the updates are necessary.

We’ve, as well, come to the conclusion that the only thing that prevails eventually is the quality of your content. Hence, I may suggest that if you don’t want to be hit by Google updates, follow these tips from the start of your writing or do the same if already hit.

  1. Write for humans: Algorithm may hit you if Google notices you’re trying to game the system. Google values nothing other than its users’ experience. Luring Google to rank you for poor content can work in the short-run. You may need to wave bye to your top position on the next algorithm sweep.
  2. Quality Content is the Key to Success: There is no other way around this. Google doesn’t have a direct way to know if you’d written something with values. They wait for readers to decide. If readers bounce back prematurely from your pages, skip too quickly, never subscribe, never comment or never share your posts, that may be a red signal to Google's next algorithm.
  3. Keep Weeding, Fertilizing, and Prunning: It’s a serious mistake believing that once your post is at the top or on page one, you’re likely going to remain there forever. You need to keep working around the new and old posts as if there are things obviously wrong with them. Some people will copy your posts with time, adding more details – words, updates, and more to yours will take you back up or retain your top positions. Some writers may get better information, later, than yours. Researching further a few years later may help you with new input. Some of your content will be outdated with time, cutting them (even without replacement), and if available, with replacement, may go a long way to show you're being updated with industry news and prove further your professionalism.
  4. Avoid Shortcuts: A few shortcuts known in this industry include links exchange, forums and blog comments, links spamming, keywords stuffing, etc. If your traffic or more of, depends on these or any of, you may be the victim of the next algorithm. If the update is targeted at link exchange, your traffic and ranking is gone. If Google looks into spam comments and related, you're out of luck. See Link Building: The Good, the Bad and the Ugly of Backlinks.

Conclusion

There's a saying I love sharing with my students. "We're living the Google's world". There is no escape from the Big G. They seem to have all our data. Hence, we have no hidden place as publishers. Knowing this simple fact will help you to do things right.

You can't control or game Google algorithms, yet you can win all times with them. If you can live by my experiences and the guide shared here, I guarantee you won't be hit by the next updates. And, if for any reason you're hit, smile and wait for the return to your position with little inputs as detailed in this post.

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