How Many Posts Does My Blog Need To Succeed: Per Day, Week or Month?

Number of posts per day, week or month

When a reader asked, “how many posts should a blog have?”, I saw more than just this question.

I saw a man who was trying to know the number of posts he needs to publish on his blog before he could succeed. He wanted to know if a specified number of posts represent success or failure while blogging.

To narrow things down, his concern may further be divided into:
  1. how many blog posts does he need before he can see any serious traffic
  2. how many blog posts per day, week or month is recommended for ranking
  3. if you’re a newbie, how many posts do you need before the launch of your blog

This post is dedicated to answering all these questions and related ones. I will answer strictly from my personal experience, experiences of other successful publishers and available studies.

By the time you’re done reading, you should be able to pick answers to your own specific concerns and take action thereon.

Newbies Should Start Publishing at the Launch

As a matter of fact, there’s no rule of thumb regards when you should start posting to your blog. Once your blog is ready and active and you have at least a quality content written, drop it.

Most newbies wait until they have about 10 or more posts ready before they make them live. This is wrong! Publishing your first post is not a call for immediate ranking and if you release 30 the same day, it doesn’t make any difference.

If you release one post you have at hand, you’d just sent the signal to Google that a new writer is here. Google takes its time to watch you working on your blog and releasing subsequent content before it starts ranking you.

ReadHow To Rank Posts Others Have Written Before You. That's the post I can guarantee will take you by hands and walk your through steps to take if you want to beat those you met in the game.

Therefore, it’s not the number that matters here. You need to introduce yourself to search engines with at least a post. Then, you can keep adding more and more.

However, I had suggested dropping all your posts once if you had used the services of a freelance writer in my post, “Blogging Without Writing Yourself: Writer's Block Ways-out”. The reason is to discourage your writer from selling the same content to another client.

In this situation, if you have 50 posts at hand, on the launch of your blog, drop them all.

To conclude this, if you write yourself, and got all the posts ready before launching your blog, you can drop them all too. Whether you drop one after the other or all at once, it doesn’t make much a difference.

Posting Per Day, Week or Month - Just Be Consistent

Just like there is no specific rule to the question, "what is the number of posts to publish on your blog at launch?", this one is no exception.

However, experience and studies have shown that:

The more frequently you blog, the more traffic you tend to get, as a rule of thumb. 11+ posts a month is a magic number — it results in a noticeable increase in traffic for both B2B and B2C businesses. The more posts you already have on your blog, the more traffic and leads you receive.

Below are my recommendations for both newcomers and old writers.

1. Newbies Should Publish "Daily" For Specified Period

If you’re newbie, publishing at least a post per day will be the best for you.

Don’t forget, at the early time of your publication, no visitors for you yet – at least not from Google or similar search engines.

Your posts, at the early stage, are communicating with search engines instead of your targeted readers. Search engines, at this time, will be showing posts from established writers. They will be crawling yours to see if they’re worthy of being ranked in the meantime. Hence, don’t expect much, if any from organic traffic by this time.

Therefore, you should keep posting at least a post per day, 7 per week and 30 months as a new publisher. This may continue for the first year or two depending on your niche and volume of your coverage. If you write on comprehensive studies and guides, you follow this for years. If your niche of choice is resourceful enough, two years. If you aim mini niche blogs, the whole work may stop by the end of 30 days. More on this later!

If the search engines are convinced with your consistency, your posts will start to rank for people seeking related keywords. This is why it’s a general conclusion that new blog posts are usually ranked organically sometimes after the first three months of publication.

2. Established Writers Should Publish "Weekly" For Specified Period

If you’re an established publisher, publishing at least a post per week is rated the best.

Expert and founded publishers such as Neil Patel had reported publishing at least a post per day while starting out but now at least one per week.

Content publishing is an ever-competitive industry. You need to keep breathing no matter your status in the industry. In fact, I finally conclude that the only reason, SEO and content writer like me made it to this end is because, some who were once ahead of us, relaxed too much. Before they knew it, we'd taken over the industry. If not, I wouldn't be known or seen in this over-crowded industry.

You don’t have to stop publishing. If you must dry out of content idea (which I know won’t happen to you if you follow my recommendations here), or you decide to slow down, you will still be alive by a simple act of republishing and repurposing the old posts.

Should you think nobody can write what you'd covered better, you're a loser. Don't forget that your live content is a source of reference to another writer. In most cases, he's likely going to write better than the source of his data.

Hence, as an old and established publisher, your old content should be kept alive while you’re still able to drop new ones at least once a week. At this stage, your total post by month should be more than or equal to four.

Number of Blogs Posts That Bring Serious Traffic

Just one post can bring serious traffic. A thousand can bring the same. But there’s more to know around this too.

By traffic, in the context, it means readers from ORGANIC SOURCES. Hence, this isolates any other sources of traffic available to you.

Industry experts such as Ricky Kesler and his partner of Income School have been consistent with 30 posts recommendation for a blog. This is not a general rule. It all depends on the purpose of your blog.

Let's see how this will differ between a niche blog and an authority blog.

1. Niche Blogs

If your goal is a niche blog, you can win BIG by posting about 30 articles around the same topic or concept. With about 2 dozens of posts around a single topic, you’re likely going to beat competition arms-down. Who will, possibly, write better than you on such?

Niche blogs are when you write about one thing, and one thing only. They are a blog with a one-track mind, having one purpose, one goal. Why in the world would you ever consider something as unfun as a niche blog? Because niche blogging is where real traction and traffic happen for a blog.

If your limited content is top-notch and ranked between 1st to 3rd position for the target keywords, trust me, that blog is a success. Then, your 30 posts are enough.

I have a blog of over 100 posts with only 12 attracting 70% of the traffic. In order words, if I make $1000 from the blog, $700 has come from just 12 of all posts. Imagine writing only 30 with 25 or more generating high traffic, that should be enough for me.

2. Authority Blogs

If you’re targeting to be an authority in your niche, 30 or 50 posts are not enough. In fact, with these types of blogs, you’re the news, you’re the expert, you’re the industry.

An authority blog or an authority site is one of the main places people go to for information on a particular niche or topic. If you are looking to dominate your topic, then becoming an authority in your niche is what you want to do. Let's take a look into the inner workings of these types of blogs.

I won’t argue it if Neil Patel and guys behind Search Engine Journal said, they'd published more than millions of posts on SEO, content publishing and marketing. In fact, the word industry is synonymous with them.

In this choice of blogging, you have to keep posting and no specific number of content matters. You keep posting unless you have nothing to talk about again (which never happens).

With my first blog, which talks about education, I’d written about 1000 posts within two years and still counting. That's what it's like to own an authority blog.

The Success of a Blog is Partially Dependent on Number of the Total Posts

With the explanations above, the success of a blog depends more on the quality of its content be it one, two or thousands. In fact, Patel had a reason to revert the idea of writing hundreds of posts in the course of chasing success. He concluded that LESS can, sometimes, means MORE.

Even though I agree with less for more, you should as well consider the following catches.

1. Competiton

If you can endure to keep dropping one post at a time, be it daily, weekly, bi-weekly, bi-monthly or monthly, you’re more to succeed than someone who writes a few dozens content and stops. Why?

For example, you write 30 quality content and they rank well to give you thousands of page views. Then, you later stop to enjoy your earnings from Adsense, Affiliate marketing or direct adverts or sales.

A few months later, new publishers join your niche and release an epic and more quality content than yours. It’s possible another established publisher had come up with better and value-added content. Google then ranks theirs and drops you below the ladder.

If this happens to twenty out of your 30 posts, will your money keep coming as before?

That’s why those big guys won’t stop working. If they don’t, should you?

2. More Posts Encourage More Views

Another catch here is that, if you limit your blog to a specific number of posts, your existing rate will be higher than someone who never stops posting. By the existing rate, I meant, how fast people will be leaving your pages after reading.

A few of us, especially those who earn through ad networks, want more views from a single visit. To do that, the visitor should be able to find more posts to check. Your landing pages should have enough convincing links that will lure them into reading related content. I give a comprehensive guide using this tactic in my post, "Why The Page Views on Adsense is Lower Than Website’s/Blog's".

If you don’t have more, they won’t read more. Period!

3. Continual Posting Helps to Nurture List

Especially for bloggers, you must have added an email newsletter to a part of your website through which several readers are joining the list. If you've not, it means you've seen my proof that email subscription helps your retuning visitors but the organic ranking.

These people are looking forward to new posts from you. They want to hear more in the future because they’d fell in love with your voice.

If you should limit your posts to a number, you’re likely going to stop publishing a time sooner. By this time, your list is dead.

They won’t hear from you again if there are no new publications. And if you know the prospect of a quality list, you wouldn't want to disappoint your loyal fans.

Conclusion

It's easy to be worried about the numbers! The number of blogs, per day, per week or month or the total number of posts required for a blog to succeed.

Blogging is not a game of number, rather it's a game of quality.

However, the best way to see "number" in this industry is "limitless". Keep posting as long as you have something unique and quality to share.

In most cases, blogs are more owned by individuals than organizations. As a result, search engines and readers perceive your regular and consistent publication as a signal of life. If you go into hiding, it gives an impression of a lifeless writer and blog.

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