How to Dominate the Internet Without Google or Ranking

You don't need Google to dominate the net

Some people will say it's crazy trying to dominate the internet WITHOUT Google or any search engine. You might have even concluded that it's not possible to achieve anything online without search engines or ranking.

I won't write this if it's not possible. I won't write this if it's not working.

When I guided one of my friends on the importance of search engines to content and online marketing, he was alarmed at the efforts needed to get to the top. He was not ready to wait all those months or years to see traffic coming in, organically

He elected to invest some money and time and make his money!

And as a matter of fact, who doesn't want to make money online writing or marketing content without depending on Google, Bing, or any search engines?

However, we seem to give in to the fact that if we need something lasting and dependable, all we need to succeed online is organic traffic which is dependent on the search engines.

What if I told you, you could market content, products, or services without depending on Google? Do you want to know how you can be free from the fear that if Google doesn't favor you, you're a loser on the internet?

This post is a diary of what I did with my friend in just one year that results in an average of 17,000 daily page views without the help of search engines. It's a narration of the practical experiences of a quick clue I pointed at  in "Is SEO Really Necessary for a Website's Success?"

My Friend's Blog and His Success Story

After I detailed my Google ranking strategies with him and how he could start and run a website that succeeds within a year, he was not convinced he could replicate those steps. He wanted things to work for him now and never worried if Google loves his posts, services, or products.

Even though if blogs don't contravene what Google wants, yet we all agree that Google is no friend with new bloggers. You need to queue and work your ass off before search engines will rank you for readers.

When he asked me, "is there a way to beat Google in this game?", I was skeptical.

All my blogs and their successes come from Google and other search engines. Hence, it's hard to tell him it's possible to dominate the internet even WITHOUT being ranked by Google.

Within me and with my experience, I knew it's possible. However, I didn't know how difficult it could be.

Then, I told him we could try a few things and see how things worked out.

We set a 12-month calendar to get there. Our approach was experimental.

What you're about to read is the result of our experiment. Hence, don't think we have to take you through what didn't work for us. I would take you straight to how things worked and never bother you with irrelevant.

Actions Taken to Dominate the Internet Without Google and Ranking

You don't need ranking before people can read your posts. Search engines may wait for now while you still dominate your niches. But all at some cost. Below was our journey.

1. It Takes 100 Posts with Money

We created the website and we aim to write 100 posts within the first 3 months. He started writing and after 10 days, he came up with just 4 topics that he had averagely covered (I wasn't satisfied with the content).

First, I noticed he couldn't generate more content ideas. Second, he could only make 4 posts in ten days - meaning he'd faced serious writers' block.

To solve each of these problems, I recommended he follow my guide in "7 Tactics To Generate Content Ideas: Beginners' Guide" and "Blogging Without Writing Yourself: Writer's Block Ways-out" respectively.

After reading the second post, he returned to say he would like to use the service of a freelance writer if he must meet up with our 3-month 100 articles target.

We took that option and with the available budget and hope for success sooner, we rode on.

By the end of 90 days, 100 articles were completed and actively published.

Note that we kept publishing the posts, one after the other, as soon as our writer delivered on schedules. Though we did some touches - to the titles, descriptions, and bodies before publishing each, the freelancer had equally done a good job.

2. It Takes Heavy Marketing

If you're on a budget, this approach may not be ideal for you. However, if you can afford it, it works like a charm.

After 90 days, we checked to see how our posts were ranking organically. Needless to say, we saw an average of 10 page views a day from search engines. Don't' be astonished. If you're writing in a competitive niche, this is most likely what you'll get too.

And since we didn't need Google to dominate the internet, we invested in marketing. We started promoting our posts across the net. We should Facebook ads, Google ads, Twitter ads. A few picks from my "6 "Fastest" Approaches to Drive Traffic To Websites".

I'm sure you can imagine how much must have gone into this project. Yet, it's worth it for the experiment reason. And we knew if it worked eventually, we had got a secrete we could share with others. And if we must start a similar project later, we will not spend that much.

The backbone to our marketing, of course, is "in every post, we included a subscription box (at the middle) and link (at the end). With this, in the 4th month of this project which is the first month of running the ads, we had 6000 subscribers.

We stopped running the ads in the 5th month to see if there will be any improvement in organic traffic and subscriptions.

The result was as expected. Organic traffic came naturally due to the quality content we'd invested in. Yet, it's nothing to reckon with. We had only two active/confirmed subscriptions within that month - through organic traffic. We're not surprised because search engines didn't give us much to increase our list.

We resumed running ads in the 6th month and by the end of the 30th day, our subscribers increased to 18,780.

"Good job!" I said as I parted my friend.

3. We Took Time off Starting from the 7th Month

For the following months, we needed to rest. So, we took time off. Luckily it's a seasonal period. Traffic generally may not be impressive whether solicited or organic at this time of the year.

However, we were republishing one post per day from the 100 articles. We didn't write any new posts anyway. We didn't have more budget for that. But we need to keep sending content to our subscribers so that they will remain with us - the primary brain behind "How to use Email Subscription to Grow Readership and Ranking".

Each time we intended to republish, we checked and read through the posts to edit a few things, and if we had something to add, we do so before hitting the update button.

This, we did until the end of the year of our project.

The Target and the Results

My friend targeted to earn $3500 in affiliate income per month starting from the first quarter of year 2. He wanted to earn $1000 dollars from native ads such as Adsense by that period too. He believed with this, he could recover his investment by the 3rd month of year 2.

His money has started coming as soon as we started running the ads to market our posts. We didn't have much at that early month though. He was earning around $1000 in affiliate in the last six months of year 1. That's earlier than expected! And until this time, he didn't apply for Adsense.

Needless to say, his Adsense application was approved without delay having adopted the tactics discussed in, "How to Get Faster Google AdSense Approval With 1 Submission".

He earned his first $145 at the end of the 12th month of year 1 which was the 6th month after the approval and implementation of Adsense codes.

Contrary to his expectation, by the 3rd month of the second year, he had started making $2800 in affiliate. By that time, he was making an average of $600 per month with Adsense.

Of course, this result was below his expectation. Affiliate income short by $700, Adsense short $400.

I'd wished I waited a full two years before publishing this post. But, I want to be sure you guys know about this project and our findings. And by the end of year 2, I will be back to update it.

With the look of things, all things being equal, by the end of year 2, he must have doubled this result. Update: He nearly did in the second year. He certainly made it and more in the third year.

I want to remind you that this result has not been achieved by very many publishers out there who are decades into content marketing - earning through the same or similar channels. Our efforts so far have paid off greatly.


You see, it's not that difficult to bypass Google if you want to dominate the internet. However, it comes at the budget. Your spendings may not be much if you can write your posts without the help of a freelancer. Unfortunately, running ads can't be done possibly independently. You have to spend on that. Google, Facebook, and Twitter ads can be rational depending on your geographical location and audience.

Moreover, as much as we tried to avoid search engines (even though we want it) in this project, they help with moderate traffic. We both understand it takes time, quality content, SEO, and more to get referrers from search engines. Hence, we don't complain about what they'd sent to us.

In other words, there seems to be no way to avoid search engines in their totality except you intend to hide your website from being visible to them. Why will you do that anyway?

Yet, we're convinced that the traffic from them wasn't for any other reason than the quality of the content. If search engines see quality and uniqueness in your work, they won't have any other choice than to rank you.

By now, my friend is depending majorly on what search engines will be sending henceforth. He also wants to enjoy referrals from his returning readers who will be sharing his posts with their friends and families.

In the end, he finally has something that search engines can't take away from him. Even if Google doesn't want to support him again or penalize him for missteps, he has his list. A list of about 20,000 readers that can be contacted daily through newsletters. He also has direct visits from these people even if he doesn't come up in the search results tomorrow. Google can't stop people from entering your domain name into their browsers.

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