How to Make a Blog Successful in Just One Year

Blog success ascertained in just one year

Starting a blog seems lately not a problem. Making it a success is. It takes just 5 minutes to make your blog goes live as I detailed in this post, “Start Blogging from the Start in Just 5 Minutes– Using Blogger.com”.

And that’s not a joke!

But as soon as you become a blog owner, the next target is how to be able to create enough topics that will make it a success. You start to be dwelling on the thought of how to make the target money from the blog. You start to be looking for the number of traffic you target.

And for real, these all make a successful blog.

However, you can achieve your dream blog with time. Some take a few years, some decades.

Our goal in this post is to create and run a blog that will be successful in just 12 months.

Doesn’t it sound wow?

Yes, it should because you’d read a few different posts here or anywhere else that, you will need to wait a few years to see the light of the days.

That’s true!

However, with time, making it in blogging has become so easy for some of us. This success was a result of the stock of experience we’d acquired with time.

As for me, by now, I know what works and what doesn’t. So to make it in blogging, I don’t have to repeat mistakes. I’ll rather take into actions what had given me results in the past.

If you will agree with me, it may take you 10 years to build a house, it shouldn’t take you that long to build the second one. Why?

The history of a man is an open book for others.

Meanwhile, looking at a blog from the successful point of views requires us to commit to:
  • success in term of content
  • success in term of traffic
  • success in term of income
  • success in term of futureproof

Let’s take each one after the other and build you something you will call an empire in the next one year.

Blog Success in Term of Content

Writing great, unique and quality content is the first step to chase if you will realize your long-term goals.

Content is King shouldn't sound repetitive to you no matter how often you hear or read that.

Because without it, no blogging!

If you can’t write or seek to get content through alternatives as detailed in the post, “Blogging Without Writing Yourself: Writer's Block Ways-out”, this world is not for you.

Whatever your niche is, the first thing is content.

If you can produce highly sought-after content that dominates the search results, you’re successful already.

Imagine writing 200 posts with 150 appearing on page one of Google search results for the target keywords. Imagine each generating 1000 page views per month on average. Imagine generating 200 clicks on ads per 1000 views at $0.30. (if you’re using Google Adsense only).

Your monthly income will be 200*150*.30. That’s $9000 in a month.

And that’s from only native ads.

What if you sell links for affiliate marketing, direct adverts or personal products?

Blog Success in Term of Traffic

For some bloggers, traffic is the target. Some have a target of 300,000 page views per month by the end of the first year.

This is not unrealizable. Yet, it takes some effort up front.

You may be wondering why traffic will be the main target of publishers.

Some of us don’t want to earn stipends from Google Adsense or any related ad networks. They aim higher and bigger. They have their products to sell to their traffic in the long run.

In the meantime, they just want traffic.

And sincerely, traffic is money. If you have enough traffic, you can monetize any way you want. You can sell your products to them. You can sell sponsored content on your blog. You can sell ad spaces for bigger companies.

The possibility of marketing your traffic is endless – it all depends on how creative you get with things.

Blog Success in Term of Income

Buttressing the above-listed goals, money seems to be the primary motive of every blogger. In the short-run or long run, everything boils down to how much you can make with your blogging efforts.

However, we have seen publishers with higher content and traffic but still lagging behind in earnings.

Why? How?

If you write for the wrong niches, your chance to make big from such content and traffic is limited.

Let’s take Adsense for instance, all niches don’t pay the same. The clever ones among us carefully go for niches with competitive keywords. They write around highly paying keywords such as, marketing, finance, investment, degree, banking, class, insurance to mention a few. I detailed this in my post, “Types of Less Crowded Blogs (Niches) to Start Now”.

Hence, this post sees the success of a blog not only in terms of its content quality and traffic but how much it earns.

Blog Success in Term of future-Proofing

As for the title of this post, you may want to see your blog’s goal realized within the first year or at the end of year 1. But, you need to consider what follows that.

Will your blog remain successful a few years after that? Are your posts future-proof? Do you have security on your traffic and its sources? How will you retain your success beyond year 1?

Every publisher should work to achieve after-year-one success too.

You don’t have to remain active with a blog after a year especially if it’s not an authority blog. Authority blogs require you to remain working on your project as long as you live. In fact, it’s a job.

If you want to create the regular passive income from blogging, you’d better focus your energy on niche blogs such that you can create dozens of such with each giving back monthly.

If you must blog for in different niches, you won’t want to stay all your life with one. As a result, there is a need to make one future-proof before moving to the other. Else, its success will end as soon as you move to a new project.

What to Achieve During Each Quarter of the One-Year Action Plan

In order to make this exercise easier, let’s divide what you should do right to achieve a successful blog into four.

Each division is a quarter of the year. For the first quarter, I outline what I’d do all through to the last quarter.

If you search anywhere else on the net, you’re more likely to have the same perception if what they cover is a year-action plan to achieve this goal

Quarter 1: Starting Out With Content

The number of content written matters for your success, to start with. You need to come out fully with all you have. You need to be ready to kill the competition. You don't hide in this world and make it out to people. Come out!
  1. Write 100 Posts to Start With: In certain places on this blog, I'd recommended writing 30 to 50 posts to starts with. That's more suitable if you’re targeting an uncompetitive niche. If you must compete in highly dominated niches, 100 posts are just the starting point. More on this later. To achieve 100 posts in 90 days, you’ll have to write at least a post or more per day. It doesn’t matter if you can write more than that, just achieve at least 100 posts in the first three months. If you're not good at writing or you don't want to be totally engulfed, use the services of freelancers. These people can help you achieve pillar posts as detailed in "Long-Form Content: How to Easily Write Many Topics".
  2. Concentrate on the Most Searched for Content: No matter what you have in mind to write about, take a break. To succeed in blogging, we don’t just write, we write what people are truly looking for. I'd shared my best tools to find what people are looking for before I write anything. You should concentrate on this or else, you won’t have any serious traffic, not to say a great deal of money eventually.
  3. Compete with the Existing Best Content: It can be scary trying to compete with the big boys out there. They seem to have written everything you want to cover. Yes, you’re right. I felt the same starting out. But I conquered them with just a few tricks that help me outrank these so-called authority blogs. There are no other ways around it, if you aim to succeed in terms of content, these are the people you should go after. It can be easy to make it where there's no competition. It's in the competitive topics that money is.
  4. Write Better than the Existing Content: Having said that, you must compete with the big guys, you should not just write, write better than they. Yes, you must. If you fear you don’t have what it takes to beat them, forget blogging. It’s not your world. This world needs those who can compete. You need to research further, you need to writer better, longer and smarter. It’s nothing particularly difficult if you can follow my quick guides in, “8 Unique Techniques to Write Evergreen Content”.

Quarter 2: Promote Your Content

In the first quarter of your one-year successful blog action-plan, you shouldn’t worry about promoting your content. Don’t share any links with friends and families. Don't add any link to your Facebook profile or Twitter account. Just keep writing and writing.

The reason is this. Search engines don’t care for your link building activities in the first month of your blogging. They don’t care about your content especially in the first 3 months. They only care for your seriousness to be in the niche you’re writing. They’re watching you!

In the second quarter, do these:
  1. Optimize your Blog for SEO: A few bloggers especially newbies dwell on changing blog themes, colors and interfaces when they’re starting projects. No! That’s wrong! At this time, nobody is coming to your blog, search engines are not sending traffic yet. Then, who are you beautifying things for? The second quarter is when you should work around this. You’re done writing posts, spend the next few days changing your theme, optimizing your blog title, descriptions, internal links, headings, and subheadings. This will help search engines to crawl flawlessly when they’re ready to bring you to live and give your visitors feel-at-home experience. Get more on how to do this in, "Retouch and Edit 5 Important Parts of Your Blog To Rank Higher".
  2. Start Building Links: After quality content comes the backlinks in SEO. You need to find means to ensure a few other websites link back to your website. This is a vote of confidence for Google. It helps search engines to trust your content and consequently give it deserved ranking. Building backlinks doesn't have to be all about your personal hustles. It all starts with quality content. Without a request, this will lure other bloggers to making references (backlinks) to your work. And if you must solicit links, don’t engage in several activities that will eventually kill your website. I detailed this and more in my post, “Link Building: The Good, the Bad and the Ugly of Backlinks”.
  3. Build List of Subscribers: Now that search engines are sending your free traffic, you need to capture these visitors. These people must be lured into coming back days, months and years after. Building followers through newsletters is not that difficult if your content is already winning. They will voluntarily submit their emails. However, make sure your newsletters boxes and links are available everywhere on your pages. I guide you more on this in “Use Email Subscription to Grow Readership and Ranking”. It has been proofed that, email subscriptions help in ranking.
  4. Add Youtube Channel or Podcasts: Where possible and related, launch a youtube channel for your blog topics. Pick written content, one at a time, and discuss that on your channel. Using podcasts will give the same results. Even though people are still reading blogs and that will continue, the world is falling in love with listening to podcasts or watching videos of what they need. Luckily, Youtube and podcasts are equally legitimate ways to link back to the original written content - thereby helping your content ranking and authority.
  5. Market Your Content: As for all my blogs, I depend solely on organic traffic. I'm sure you know why. I don’t have much to invest in marketing. If you can spare a few bucks, you may need to market your content on Facebook, Twitter, Google ads, etc. Though, adding your links to your Facebook and Twitter pages is free, sharing posts with followers is free too. But to gain large ground, you may need to drop a few bucks. Search engines' free means to market your content is organic traffic.

Quarter 3: Get Engaged With Audience

This might have started at the end of the 2nd quarter depending on how responsive your marketing efforts are or organic traffic has favored you. It's usually mostly needed in the 3rd quarter. You need to get engaged with your audience.
  1. Email Your Subscribers: First, sending frequent emails to your subscribers doesn’t have to cost you a thing. There are companies making money out of this. Yet, you can achieve it free. If you blog using blogger or Wordpress without selling special products or doing some promos, you don’t need to buy newsletter service. Use your blogger Feedburner subscription boxes and links by Google. It’s free. Wordpress also provides the same. Each time you post content, your list will receive a copy of the post. This will send a signal to them that you never forget them. Even if you’re not writing a new post now, you can republish the old ones and they will receive the email.
  2. Respond to Comments: Yes, you’re more likely to be bombarded with questions in the comment section as soon as you’re seeing serious organic traffic. This is natural. You don’t have to ignore this because it’s your chance to engage. Some people will appreciate your works, others will rebuke them. In the case of the former, acknowledge their complements. For the later, carefully explain things further and to the best of your knowledge. Engagement with your audience in the comment sections can improve on your research, length of the posts, etc. Check my post, “Should You Allow Comment on Your Blog? Why It Matters or Not” and see more power you're holding if you just allow comment and keep engaging.

Quarter 4: Time To Future-Proof Your Content

This is where a few niche bloggers missed out. They write quality content. They create followers and do all other things well. But speaking of making content relevant to the future, they don’t give it any thoughts and touches.

In order to future-proof our blogs for success, I’d come up with what’s working for me and others.
  1. Reviews All Your Posts: No matter how well you had written your posts, there will be something to add or remove each time you check it again. This is why you don’t just write and sit back forever. Read, all over, each post, see if you’d learned new things to add since last you posted. See if there are any misconceptions or blunders that may cost you the authority. Then, it will send a good signal to your audience that, you’re not staling out. And if you should republish a post, subscribers will be quick to read again hoping to see if anything has changed since last they read the same topic.
  2. Correct Spelling and Typo Errors: While I was answering the question, “How Spelling/Grammar Error Affects SEO and Ranking”, I was slow to tell you that Google was using the language of choice, errors, and typo mistakes as a ranking factor. This was because I knew that if the search engine was not using that, users' experience will eventually "derank" you. However, I’d eventually come across this in Google Content Policies (check the last point on the page), when it says, content with spelling errors will NOT rank higher. You should endeavor to perfect your content with time before the last day of this action-plan. Read your posts and correct possible errors. It helps you to future-proof your content.
  3. Enable Social Shares: Literaritly all blog themes/templates come with social shares buttons. This should allow your audience to voluntarily share your content they find very interesting with their loved ones. I'm just reminding you because stating it openly at the beginning or end of your post that you'll love to see them sharing the posts may go a long way. People love being reminded what's good and they will do it. When your posts get shared across different platforms, the potential is unmeasurable. Who knows how far it can go?

Conclusion

For any blogging project, "success" is the goal. It may come in the form of content, traffic, money or sustainability.

Achieving any of these usually takes a very long time. Luckily, the duration can be trimmed down to just one year if well executed.

This post takes you by the hand and shows you how "materializeable" it is, to create not only a successful blog but within just twelve months.

Wishing you luck!

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