11 Most Effective Tips to Reduce Bounce Rate

Reducing a website bounce rate

I've established that bounce rates might not be as bad as you might be thinking. You could easily be lured into believing that the higher your bounce rate the worst it's for your ranking. That's not true all the time. This was my focus in, "Bounce Rate: Does It Matter For Ranking and SEO".

And for the part where I said bounce rate could be disastrous, what could you do to reduce the percentage of people navigating away from your pages?

Consider Reducing Bounce Rate ONLY if You Write Long-Form

The first thing is to establish if truly the efforts to reduce the bounce rate are worth it. If you write for certain niches such as news, weather updates, stock updates, and football scores, you don't have to worry about the bounce rate. These niches usually write very concisely.

People come to your pages to get quick answers and get out. Search engines won't take this up against you. You're covered!

However, if you're writing for niches that write long-form such as marketing, business, finance, fashion and beauty, gardening, health, etc, you will need to inculcate efforts to reduce your bounce rate.

Another thing to consider is to be sure the figure truly calls for concern.

Since there is no generally agreed figure for too-high or too-low bounce rate, it may get tricky for you to know if you need to work on reducing it or not.

Therefore, I want to assume you know what you're doing, or else you can unnecessarily be worried and inculcate efforts where it may not matter.

I'd agreed with Statcounter on what a bad or good bounce rate percentage was. Accordingly, a percentage below 25 is excellent (not higher), 26 to 45 is considered good (nothing to fear) and above 45 could be dangerous and needs your attention.

If your figure is truly worrisome, it's high time you followed the guide in this post to detail.

Bounce Rate is Users' Experience Dependent

Everything about the bounce rate surrounds users' experience. If visitors read some posts on your blog without interacting further with other posts, it could be due to negative feelings. If they check more, it's still their experience but this time, positive.

Hence, when guiding you on how to reduce bounce rate, I'm, in other words, teaching you to improve your users' experience.

However, we have to keep something tightly to our hearts. We have to, with our efforts, retain visitors decisively if bounce rate is our focus. Our primary goal is to ensure that, at least, 70% of our visitors interact further with our website and posts before they leave.

This is where reducing the bounce rate may be far more attentive than improving users' experience.

11 Action-Oriented Steps to Reduce Your Website Bounce Rate

If you're sure you need to work on reducing your website bounce rate, then below is a list of tested twists you can apply, right away.

1. Use a Unique Blog Template

When you use the right theme for your website, you'd done almost half of the whole work.

With a good template, you're sure to have a professional look, mobile adaptive, and feature-rich website. And you know what you get with that.

In order to reduce your bounce rate, trust me, your visitors must love the first thing they see as soon as they land on your pages. This usually makes people feel at home and safe. If you should win that, they take time further to check similar pages or posts before living.

A theme should be pleasing to the eyes. Hence, be choosy with the color of the website's background, font type, and color. The better they feel with these, the longer they're likely to stay and consider checking a few pages.

2. Don't Hide For Your Visitors

The world is getting smarter. People visiting your ages are curious to know who they're dealing with. So, don't hide from them.

If they feel suspicious of your pages, you had lost readers.

Make your bio, business name, or address available in case they want to know more about you. And don't lie. If you're a good liar, the world is also blessed with better liar catchers.

To reduce the bounce rate as a result of a lack of trust in the publisher, dedicate a corner, page, or the bottom part of your blog to tell visitors about yourself. Establishing trust, first, can secure you more clicks from first-time visitors.

3. Write for Visitors, not for Search Engines

Lately, publishers are learning to write for people instead of search engines. If SEO is all you're writing for, search engines will be your focus. If you mean to serve people really, their experience should be your priority.

Hence, write every post with people in mind. With this, you know when your posts should be long or short. You avoid keyword stuffing that can send many people off your pages after reading the first two lines.

Commit to helping readers and they will find themselves relaxed as soon as they're on your pages. What you earn with that are more clicks.

4. Work on Speed and Mobile-Friendliness

Speed and mobile responsiveness are twins. You can't achieve the former without the latter. That's why I'll address them together.

Visitors to your pages are curious to find answers to problems. Don't keep them waiting!

If your website is too slow to load the content, images, or videos, they will bounce back. If viewing a page on their mobile phones looks cluttered and takes a decade, you'd lost a few reads.

In order to win more interactions with every visit, use a mobile responsive template and avoid items that will slow the page e.g images, videos, charts, etc

5. Market and Sell All Your Links

You have to sell all your links. Remember, what you want are more clicks and interactions with other pages. Then, you must achieve that with marketing.

This marketing is not the distribution of your posts across the internet. You must market every link a reader comes across in your posts.

For example, instead of linking one of your old posts with "this post", "here", "this guide" etc, write the title of the post in full or at least, a clause or phrase. Instead of starting a different paragraph after the links, tell them what they will learn or gain by reading the linked posts.

This is how to market all your links. Except relevant, don't link your old posts, without telling your readers why they should read that too. These earn you more clicks, hence reducing your bounce rate.

6. Make Blog Menu and Labels/Tags Visible 

If necessary, use a navigation menu for your website. A few visitors may like to check your menu after reading what they'd come for. They want to see the areas of topics you've covered on your website. Hence they check the labels/tags.

I'd given you reasons to be professional about your using and naming your tags or post categories. It's, to the best of my knowledge, a ranking factor, just like others you'd already known.

If the menu and tags are openly made to appear at the top or sides of the website, you're likely to win more clicks and reduce your bounce rate.

In fact, if a visitor wants to read more related posts, he may turn to labels. If disappointed, he bounces back.

7. Include the "Popular Posts" Widget

As soon as your visitors see the list of 10 posts that are the most popular on your website, they want to know why they're so popular. They equally interact with those posts to see how unique they are.

The "Popular Posts" widget displays a list of most-read posts on your website. This is enough to win you more clicks thereby reducing the bounce rate.

Therefore, if not yet used, ensure you bring that on board.

8. Include "Related Posts" Widget

Similar to no. 7, ensure you have the "Related Posts" widget installed for your blog.

Before now, some publishers wrote without giving visitors reasons to check more related posts. Hence they lost people to competition after navigating away.

Today, most blog templates come preinstalled with related posts widgets. These widgets usually add two or three titles below each post. Visitors, when done with the content that drove them to your pages, would like to read any related posts. Some widgets just pick posts randomly.

If your template doesn't have this, change it or copy the codes below to your blog Html widget. This will add the related posts widgets.

<!– Related Posts with Thumbnails Code Start–>
<b:if cond=’data:blog.pageType == &quot;item&quot;’>
<div id=’related-posts’>
<font face=’Arial’ size=’3′><b>Related Posts: </b></font><font color=’#FFFFFF’><b:loop values=’data:post.labels’ var=’label’><data:label.name/><b:if cond=’data:label.isLast != &quot;true&quot;’>,</b:if><b:if cond=’data:blog.pageType == &quot;item&quot;’>
<script expr:src=’&quot;/feeds/posts/default/-/&quot; + data:label.name + &quot;?alt=json-in-script&amp;callback=related_results_labels&amp;max-results=5&quot;’ type=’text/javascript’/></b:if></b:loop> </font>
<script type=’text/javascript’> removeRelatedDuplicates(); printRelatedLabels();
<!– Related Posts with Thumbnails Code End–>

9. Engage With Subscription Boxes/Links and Share Buttons

Allowing visitors to subscribe to your future posts will help you grow a list of loyal readers. The more of this, the less your bounce rate. If people decidedly share your posts after reading, you'd win more stars which reduces bounce rate as well.

I'd covered the importance of using email subscription to push ranking and how to future-proof your website with social sharing buttons and bookmarking. There is more to learn from those posts, of course.

Ensure you have your subscription boxes in the right places. Make sure your blog theme includes social share buttons. With these and uses by visitors, the percentage of your bounce rate may be lower.

10. Give Concise Call to Action

Your engagement with visitors should remind them of what to do with your posts.

If you don't tell people to share your posts, they may not deem it fit. Then, tell them. It's after reading that call-to-action that some people will remember friends and families that will love to read the same.

If you don't remind them to ask questions, someone may be too shy to pour it out. So, instruct them to drop questions.

Boldly call for comments, this may increase contributions to your website by a higher margin than when you don't ask them to comment.

These little actions from your visitors are not only helping you to improve your content, but they also twists that reduce the bounce rate.

11. Engage with Videos and Photos if Relevant

You don't generally use images for certain posts. You may not need videos in your content. But where is it's a-must to include photos/videos, you should be choosy to use quality ones.

Using infographics. photos/videos in your posts may engage visitors further and lure them into taking actions that may include clicking on the images or saving it, watching the videos, and sharing.

This, surely, is recorded as interaction hence reducing the bounce rate.


To reduce your website or blog bounce rate, all you need is just another positive action from a visitor. It doesn't matter if he clicks links, saves images, prints the work, shares it, or watches a video. All you need is a new action as soon as he gets to your page or done reading the first post.

As you can see, if you can implement all the 11 tips to reduce bounce rate, there is no way the visitor won't be captured by one. And all you need is just "one" to stop each visit from being recorded as a bounce.

Do you have better suggestions than the ones listed? Do you still experience a higher bounce rate even though you implement these tips? Share your experience, commonest below.

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