How to Repeat Keywords WITHOUT Stuffing

Avoid keyword stuffing while still stuffing

We all seem to agree that keyword stuffing will kill our rankings. Google said it. Industry leaders had commemorated the same. 

Except you take certain factors into account, as discussed in my post, “Keyword Stuffing: Is It as Bad as Painted?”, your ranking may be badly hit by the next algorithms.

Despite our initial and general knowledge of how deadly the offense may be, publishers are still finding means to write their posts, repeating keywords severally, and still not flagged for the density.

Or how do you explain the recent search terms, that had surfaced on my Google Console - including keyword stuffing tools, is keyword good for SEO?, URL keyword stuffing, and more?

Is there any way to achieve this without being penalized?

The good news is that years of experience had thought us how to game keyword repetition without any penalty. And that’s what to be covered in this post.

Note that all recommendations here are genuine and legal. Gaming content in a niche is the reason we’re still standing. Google is aware of this and never complains as long as the audience's feedback is positive.

3 Tactics That Make Keyword Stuffing Less Noticeable for Audience and Google

Speaking of the audience and their experiences, below is a list of tested and working methods to stuff up content with keywords without really “stuffing”.

1. Use Synonyms Instead of Repetitions

One of the lessons you will learn with a course in creative writing is how to avoid keyword stuffing. But it is not that easy.

Naturally, we may be forced to bring up the same word or term a few times in a write-up.

What do you do if repetition is necessary?

Go for Synonyms!

Synonym in this context is as simple as the one you learned in the GNS 101 or Essentials of English while in college.

For a closer illustration, read the heading to this section and the first paragraph. Take note of the bolded words.

In the heading, I could have used “keyword stuffing” in place of “repetition”. In the first paragraph, I could have used “keyword stuffing or repetition” again instead of the clause, “bring up the same words”.

That’s the power of synonyms to avoid the unnecessary bombardment of a term or phrase in a single article.

From the beginning to the end of this post, you’ll notice how I’d used content, article, post, piece, and write-up interchangeably.

2. Listen to Readers’ Choice of Words

It’s not new that before you start writing a piece, you need to find what people are originally searching for.

Other things to commit to hearts are the words, phrases, clauses, and sentences they use to search for things online.

Of course, we don’t all use the same words to search online. Then, why should you, as a writer, use the same words to answer our questions?

Do you get the idea?

Having said that, in order to find various varieties of words used by your prospective audience, follow my quick guide in this post, “2 Best and FREE Keywords Tools of All Time - No Further Searching”.

In brief, use any available keyword tools, gather all often-used terms, and find means to blend that in your content. That will reduce the possible stuffing trap.

3. Stuff Your Headings With Keywords

Naturally, Google and readers will NOT turn red eyes to you if your posts’ titles, descriptions, headings, and sub-headings contain the keywords.

If you can maintain this standard, the best way to bring your phrases and terms on board is to let them feature more in those key parts of your posts and limit them (where possible avoid them) in the content's body.

Even if they appear stuffing, they’re likely not going to impact readers negatively.

And if you’d read any post preaching against this standard, let’s talk in the comment section below.

4. Stuff the Content and Check for Naturality

When Google wrote against keyword stuffing, there was a catch.

"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers result in a negative user experience and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Do you notice the catch?

Notice the phrase “not as natural prose”.

Google is only mad at repetition if it’s not naturally blended in the content. Google wants readers to experience a natural flow in the reading.

Hence, publishers are encouraged to write for humans rather than search engines just as well thought out in the post, “How to Write Posts for Humans in 2020 To Win Google”.

Let me share my style with you:
  1. I write my content to the last words. Here, I don’t care if I’d mentioned a word a million times.
  2. I read all over to correct errors. This time,  I carefully look for any possible offenses including keyword stuffing. I make amendments along the way – following the synonyms, varieties of search terms, natural flow as already discussed.

What I come up with is a piece that is keyword-stuffing free, nearly error-free, and naturally speaking to both readers and search engines.


The fear of the penalty following being caught for bombarding your posts with repetitive terms is worth it. We’re safer when we think we’re in danger.

However, you may lose to that if you don’t know how to write long content (which we all need for ultimate ranking and authority) without mentioning your keywords many times.

In this post, you have, in your possession, a practical and sanction-proof guide to achieving that.

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