How To Write Content For Niches You Don't Know About

Why Will You Want to Write For A Niche You Don't Know About
Image credit: Stephen Kneale

How do you feel if I ask you to write an essay on a topic you know nothing about?

I bet you're confused from the very start.

That is synonymous with writing for a niche you don't have knowledge of.

I write for SEO and content marketing because that is what I do with all my blogs. It's, in fact, getting easier because it's practical. I get involved mentally and physically - hence it shouldn't be difficult for me to drop dozens of posts on it.

And for my three best blogs, they all surround my life - business, profession, and things I use on daily basis. Writing for these niches, obviously, will be quite simple.

However, after launching a few more blogs with 3 doing well and the rest just picking up, I see a reason to share my experience with you. You may need to use the same practical knowledge if you're writing for or just trying to start a blog for a niche you don't have good knowledge of.

Why Will You Want to Write For a Niche You Don't Know About

Of course, it's easy to say I won't need to write for difficult and boring niches. I should be fine with the one I know more about. 

Well, you can be right if you're a more contented person than people like me.

I've decided to make blogging my full-time job and wait for the time to enjoy my hard work without working all my life. As a result, I think this is my best bet.

Below is a few other reasons you may want to consider blogging for niches out of your knowledge reach.

1. First Blog's Goal Already Achieved

By human nature, once you accomplish one object, you want to try another. Human wants are insatiable, of course.

You'd set a goal for your existing blog(s) and realized it. It may be any of the goals discussed in my post, "How to Make a Blog Successful in Just One Year". If achieved, you should consider trying others. Blogging is an adventure - there is more to enjoy.

2. Earning Potentials of the New Blog Could be Convincing

I'd started my first blog all because of my passion for education and prior career experiences. However, there was little to make from the niche. The education niche is not paying as high as law, finance, insurance, mortgage, marketing, etc.

After a while, I joined the world of SEO and content marketing because that paid more in ads and affiliates. See How Much Can You Make Blogging Part-Time or Full-Time.

3. Freelance Assignments

As you get better at your blog, a few people may contact you to know if you can help them build a blog to success - like yours. Of course, the niche may be different. I'd shared my experience with a friend with who I built a blog that earned great in just one and a half years.

You may be contacted too for such a project.

If you'll accept the offer, you should be ready to face the new niche with confidence.

4. Niche Blogging is Diversifying

Bloggers had grown to learn that investing all their efforts in one blog is not worth it. It's like putting all your eggs in the same basket.

If you start new blogs, in different fields, you should be making more from them if the income from others is not enough.

I realized this more when we faced the world COVID-19. While the earnings from education and content marketing niches were dropping, I felt a surge with my affiliate earnings with household items, foods, and electronics witnessing more orders.

Now, Let's Write For A Niche You Don't Know About

Of course, starting more blogs can be so convincing. Yet, you don't want to start based on interest and passion ONLY. This is because money may not reside where your passion is. Money can be MORE available where you're just learning about. Then, how do you write for such a niche?

Below is a list of five approaches that established bloggers are using if they must diversify into new blogs without prior knowledge.

1. Start with Basic Topics

When starting out in a strange niche, you may be tempted to write and compete with the big boys. Don't! It takes strategies to get there as a newcomer and someone with less knowledge of the niche.

Hence, you should approach your writing with the basics in the mind.

Going by this approach will not only help you to compete with the big boys, who don't have time to cover the basic topics again, but will also help you learn gradually as you write to the top.

I started a blog and followed this strategy. I posted about 50 posts within the first year. As you'd expected, they're all topics talking about the elementary of the most competitive titles. Before the year ended, I'd started seeing traffic. Obviously, this traffic was from people who were just learning simple things about the niche like me.

But I noticed, however, that as I kept writing, I was learning more and more. Of course, I had to do some findings before writing mine. I learned a lot of things that I usually went back to my old posts for editing as I was acquiring new information.

That's why it took me 12 months to write just 50 articles.

However, by the 13th month, I write 50 more posts. Yes, ADDITIONAL 50 posts in just one month! Do you know why? The knowledge I acquired in the first twelve months was enough to keep pushing more content.

2. Start a Project to Acquire Experience

Of course, there are niches paying big, especially where there is less competition. The reason for the earning potential is that such a project may require some funds upfront. Only a few publishers want to spend much before starting a blog. Hence, it's only meant for those who can take the risk.

Similarly, if a niche seems too difficult to make money from, people will run. It then favors a few that can wait.

With "starting a project approach", you're to LAUNCH a project you will write your posts around -traveling, gardening, farming, etc.

For example, let's say you buy a specific popular power bike. This item has enough information about it that will provide your post titles for as long as you're using it. You can write as many as 100 different and unique posts on this bike. But you will need to invest.

The next step is to keep using the bike and share your experiences with the world.

Starting from the price, fuel consumption, automatic-start problems, repair, avoiding issues while washing, noticeable problems, and solutions with several other concerns are your prospective topics.

3. Interview a Specialist

This is the easiest to get but difficult to use. You can be good at writing but if you must write for a niche that requires expertise, certain certificates, or a level of education or training, you could be discouraged.

This is why using the "interview approach" is working for such fields.

For instance, you can't possibly write for medical and health niche except you're a doctor, nurse, pharm, or medics of any type. You can help yourself by pairing with a specialist. He doesn't have the time to blog but you do. You can combine the two heads to write for the niche.

If professionals who can dedicate time for topics are not available, you can bargain to pay for their time and knowledge on occasions through interviews.

It's your business to have your voice recorder available and transfer that to texts. You can equally turn the audio to podcasts blended with your text content for people who may want to enjoy it - especially if you want to open up that what you're discussing on your blog is not yours rather the interviews with specialists.

4. Report Research Findings

It's a mistake to tell you that blogging is about researching. No. Blogging can be done without research. I can write 3500 articles sharing my personal experience without a single external link or reference.

But for a strange niche, that is not possible, at least not entirely.

Hence, you can just turn your blogging into research.

It wasn't much difficult for us to write essays, term papers, or thesis while in college. Why? It's what we needed to make the grades.

To succeed, we had to visit libraries and check several online resources before we could submit something acceptable. We matched our findings to form our own works without plagiarism. You can do the same with blogging. And it's perfect if you have little or no knowledge of the niche just as you didn't have the knowledge of the topics you're writing for back then.

Prepare your topics around what people are truly searching for in the fields and report your findings. You're sure to be more unique. In fact, you're likely going to do better than those you meet in the niche. In your case, you will be open without taking sides. People may love your findings if they stand out - which they're more likely.

5. Use the Services of Freelance Writers

And of course, you can use the service of freelancers. These guys specialize in writing for probably any niche. They can help you build a niche you don't have knowledge of.

You have to invest upfront in their work. Some charge as low as $3 per article of about 1000 words on Fiverr. These people are just doing what you're lazy about. They take their time to research the topics given - using any of the approaches above.

Some may bill you depending on the nature of the topics. If the resources won't easily be available, you may spend more. But in the end, it pays back.


Blogging or writing for niches or areas of no interest or knowledge is not as difficult as it sounds. It requires you to follow any of the available approaches RECOMMENDED for you here. You're sure to achieve the same result in the end because they all work.

Also, this post is not only for the bloggers but also the freelancers and students who may have writing projects for fields they know little or nothing about.

Do you have a better prescription? Are you considering adopting any of these for your next project? Are you using any already? Share your views in the comment section below.

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