Single-Niche vs Multi-Niche Blogging: Which is Better and Profitable?

6 Reasons You Should Consider Single-Niche Blogs
Image credit: SellerApp

I've mentioned the words 'niche' several times on this blog. Readers seem to under that a niche is an area or topic of choice for a discourse. But they get confused when they hear single-niche (SN) or multi-niche (MN).

These are the two divisions of four blog types. The other two are micro-niche and authority blogs.

Even where the audience (especially newcomers) knows what the two terms mean, they may want to know which one they should consider.

While earnings are the main target of your blog, should you go single or multi?

For those who're just joining this content marketing world, it'll be a great deal if we can first define what niche, single-niche, and multi-niche blogs are. After all, this is what this post is all about.

What's a Niche?

As stated earlier, a niche is synonymous with a topic of discourse for a blog. It's the area of focus of a blog guiding every post of a publisher. Hence, if the publisher focuses on education, his niche is education and any related coverages. If he chooses to discuss fashion and beauty, his niche is fashion, beauty, and related titles.

Generally, all bloggers have topics of focus.

However, some take one topic of discussion while some combine more topics of discourse. This takes us to the next point.

What's Single-Niche Blogging?

If you start a blog concentrating all your efforts and posts on a particular topic/area, such as online marketing, without going out of this scope, you're running a single-niche blog.

In order words, irrespective of the temptation to write about offline marketing, online money making, and more, you stick to your online marketing genre.

Single-niche is also called mono-niche in blogging.

What's Multi-Niche Blogging?

This is the direct opposite of single or mono niche blogging. Instead of focusing your efforts and posts on a single topic of discourse, you bring more to the table. On the same blog, you have sections or categories for online marketing, offline marketing, real estate, cat care, baby care, loan, business, etc.

This is called poly-niche in blogging.

I give it a friendly name, "a jerk of all trades".

Which One Should You Go For Between Single-Niche and Multi-Niche Blogs?

If you've come here for my professional guide to decide which one you should start, I want to assume that you're such a very resourceful person if you're confused about a choice. Or probably, you don't know, at least not yet, what it means to be a blogger.

I see a man who prefers writing for different niches, on a single blog, as a too-know man or someone just confused for his hunger to make money.

Whether you go for SN or MN, you're doing well. Both are ok but I can help you to narrow things down such that you make the best out of your knowledge.

While starting out, I was equally tempted to diversify my topics, I wanted to write on education, online money making, blogging, techs, etc. I thought of bringing it all into the same blog. You may be having the same feelings.

You might have thought that:

  • combining different topics, on a single blog, will help you win more traffic?
  • writing for a variety of unrelated topics will help you have, at least, something to write on such that you never run out of topics. If that's your fear, read my post, "7 Tactics To Generate Content Ideas: 2020 Beginners' Guide".
  • you can show how much you know of various topics thereby you win more love and readership

Well, those are just common-sense conclusions. The internet doesn't work like that.

If you must make it in this world, you have to agree to live the life of search engines especially Google. You have to bend to how humans respond to posts. For both parties, you don't suit yourself, you suit them.

However, I love your resourcefulness. Hence, I should be able to help you put all your knowledge to use.

But, if  I should let you know my position on this question. My take between single-niche and multi-niche blogs is the former. I will discuss the reasons behind this choice in the rest of the post.

If you're still adamant to get clues to putting your ideas into use for multi-niche without losing a thing, that will be covered in the last section of the post.

6 Reasons You Should Consider Single-Niche Blogs

See, none of the SEO experts will ask you to go multi-niche. We have the understanding that it's easier said than done and where it gets easy for you, readers don't like that. Search engines hate it. As sure, if you search around the net, you will find a few bloggers taking that approach but they won't tell you it's NOT really working.

And if anyone proves it to you that it's working, he probably has been running the blog for over ten years. In the early days of internet marketing and blogging, lots of silly things worked. But now, don't join the league. You will be frustrated.

If I must buy the single-niche idea, here are my REASONS:

1. SEO and Audience Prefers Focusing on a Niche

Search engine optimization has many things incorporated. Among these are site descriptions, domain names, tags and labels, and general site structures. How do you think a blog with several topics will correctly and conveniently be structured for search engines if you go multi-niche?

SEO will favor a site with a description talking about a single topic - business, sports, finance, health, etc. SEO will favor a domain name with the target keyword incorporated. It will be on the side of a blog with post sections listing different categories surrounding the same topic.

In the same vein, consider yourself a visitor to a blog. Would you like to read pet news after reading the latest sports update? Would you like to subscribe to a blog with diluted topics? Would you be happy to find yourself on a website full of confusion?

Writing for several unrelated topics will cost you traffic in the long run. People will unsubscribe, bounce back, and never return in case your domain name appears in their next searches. See How to Reduce Bounce Rate: 11 Most Effective Tips.

2. You'll Be Perceived as Incompetent in a Specialization

I don't know of others, for me, if I land on a blog with a variety of unrelated topics, my feeling is that this publisher is an amateur. What makes you incompetent is more than spelling errors, short articles, or the likes. You're not competent if you can't specialize. 

READHow Spelling/Grammar Error Affects SEO and Ranking.

Like I said earlier, a jerk of all trades is a master of none. Of course, if you didn't concentrate on a topic, it could be perceived as a smart way to cover your tracks of running out of content ideas or knowledge of a specific niche.

Even if search engines, by mistake or design, fall in love with your site, people's feelings will force the search to throw you off the SERP. People's perception is an integral part of users' experience which is the true reason Google ranks.

3. You Can Become an Authority in the Niche

One level every blogger wants to attain is authority. Except you prefer going by micro-blogging, you will want to be known with your areas of discourse. And truly, if you specialize in one topic and related posts, it's easier for you to be known as an authority in the niche.

On an authority blog, visitors are presented with quality and unique posts. You'll be proud of evergreen content, several direct-answers posts, long-form, and short-form content. Staying focused, you'll love what you become in that niche - a go-to man! 

READ4 Super Approaches to Create, Build, and Run Authority Blogs.

4. Your Earning Potential is Higher

There are two reasons people start blogging. Some for personal reasons. They just want to blog about their lives, businesses, relationships, families, etc. These people never aim to make money blogging except it occurs to them later.

If you're one of these people, you can approach blogging multi-nichely. You have nothing to lose. More likely, your addicted fans, families, and friends don't care what you talk about. They won't mind knowing the last time you toilet.

The other set of bloggers want to make money. For these people, blogging is not for fun (though may appear). Blogging is a business - hence, it's presented as one. See How Much Can You Make Blogging Part-Time or Full-Time?.

Blogging from a money-making view, only a single-niche blog will do finer. If you run Adsense, Google serves related ads to your single-specialized topic. If you run affiliate ads, the audience for techs won't be taken to pages discussing salad making.

You can easily sell ad spaces and sponsored posts. All these are only possible if your blog stays focused.

5. You Get Better With Time

Like in every business, you don't need all the knowledge to start. You don't need all the experience to run a successful business. Blogging is a business you develop with time. You learn new things as you keep researching, writing, and publishing. You grow as long as you live in the industry.

However, this facet may be a bit difficult if your blog doesn't focus on a single topic of related posts. You won't go far in knowledge acquisition if your approach is writing for anything that comes to mind or is trending. You'll be left more confused than people reading your posts!

6. You Have Enough Related Posts to Link

One beauty of writing for the same niche is the production of enough related posts which will serve as resources for your link-building activities. Posts with adequate and relevant internal links do well on every blog and generally on search results. 

READLink Building: The Good, the Bad, and the Ugly of Backlinks.

If you post for 'cancer drugs' today and 'increasing dividends' tomorrow, how do you link the posts together without being flagged for spam or clickbaiting?

Writing for the same topic and related titles is the first means to get as much as possible done with on-page SEO.

 READClickbaiting: Where and How-To and Not-To Use.

Multi-Niche Blogging is Perfect if You Know How to Break it Down

In all its possible outlook, I won't have enough evidence to back the position that you should go for a multi-niche blog if that's what you want.

But, just like I promised from the beginning of this post, I have something to share with you such that you won't hurt your readiness to pour many topics out.

Let's ride on.

This time, we're not going to start just a single blog and post a variety of unrelated topics across the pages. We're going to start a specific blog for each of your topics.

For instance, if you have ready-made topics or you're sure you have enough in your head to write for finance, health, food, fashion, education, telecommunication, etc you don't need to kill a blog with all these confusing specializations.

All you need is to start a new blog for each. How about that?

In fact, I don't recommend starting two or more blogs together as a starter as covered in my post, "Starting/Running Two or More Blogs Together: the Gains and the Pains". However, if you're an established blogger who wants to add to your blogging empire, you can ride on without fear of any kind - especially if you'd succeeded with the first blog.

And for those newcomers who insist on starting multi-niche but just change minds to follow my tips, let's see what you can do to bring your collections to the world.

1. Start With One Blog and Succeed at it

I've been there! So, I knew what it took to run a successful blog. You don't have to push yourself to start five blogs together. Just keep the good work going on the first one until your set goal as detailed in my post, "How to Make a Blog Successful in Just One Year" is attained.

Once materialized, you can launch a new project.

2. Use the Service of a Freelancer for the New Blogs

You can't possibly do well writing for the first niche you decide to start with and the ones you're just launching. I recommend you use the service of paid writers. You can also adopt other available lazy-man approaches to blogging as detailed in, "Blogging Without Writing Yourself: Writer's Block Ways-out".

Just as pointed out earlier, writing for different unrelated topics won't let you grow and this may limit how efficiently you will be able to write for several other niches. If you can't beat the existing posts, it's as bad as doing nothing.

Do you think you can handle it all by yourself?

That's why you should consider a paid writer.

3. If All Done Yourself, Find the Best to Focus on

If you don't have the budget for the third-party service, you definitely have to handle things all by yourself.

With time, you will be able to find out which is which. Which niche is earning better and least? It may be two of the seven that are paying 70% of earnings. The principle of 80/20 will eventually set in.

Here, 3 of 10 blogs may be the best. Then, you can know where to concentrate your efforts. If you'd written all the topics on a single blog, it might be difficult to know which ones are generating the most traffic and money.

With separate niches, it will be clear to you. Then, you know what to forgo.


Of course, we all seem to agree that a single niche blog will do fine. Just like in any other business, specialization matters. However, a multi-niche-minded person can break things down into different single-niche blogs.

This will be the right approach to open your mind to what is working or otherwise. It will also give you the time to develop one niche before proceeding with the others.

Do you prefer a single or multi-niche approach, at this end? Do you still prefer mixing things up on a single blog or you'll adopt my approach to executing multi ideas? Share your opinions in the comment section below.

Post a Comment