Starting/Running Two or More Blogs Together: the Gains and the Pains

Starting and running two or more blogs

The question of whether you should run two or more blogs together simultaneously may come for certain reasons.
  1. You may have different ideas you believe are best handled on different blogs
  2. You might have heard people running a couple of blogs. Hence, diversifying their sources of earnings
  3. You might have also heard Google compensate publishers with more blogs

At the same time, you may be wondering if all these are true. If yes, how? And if no, are there any benefits in running a few blogs together? Should you do that at all before you can succeed in blogging?

This post, like others on this blog, is a diary of my personal experiences in content marketing and blogging. You will love what I’d come up with, in a decade of active online content publishing. And when compared with others in this industry, the story is not any different.

It’s Good Running Two or More Blogs Together But Start Separately

You see, as a newbie with a few blogging ideas and niches in mind, you might have seen your potentials with a score of topics to write on. This enough would make you feel like you should start two blogs together. You’re confident you should be able to write for both sides as resourcefully as possible.

Don’t!

Experience has shown that it’s easier said than done.

You should be aware of what’s called the writer’s block. It’s a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. A writer gets stuck in the middle of an article or a book. He can’t write on. He feels like he is out of points, ideas or details to add.

This doesn’t only happen to book writers. It happens to content publishers too.  We’re all victims.

Hence, expect this too. No matter the number of topics you’d got at hand, you will get stuck when you start researching to develop something unique and different from what others had written. See this post that gives you ideas on how to outrank others who had written some topics before you.

Before you know it, you’re likely going to give up if it appears nothing is working as planned.

However, I’m an advocate of running two or more blogs. It helps! More on this shortly. I run three, as at the time of this writing. Sooner, I may add more. Yet, I didn’t start all together. I did that one after the other.

Start Two or More Blogs Together If Content is Ready

Mind you, you can run two or more blogs together if you can make the needed content ready at the same time too. Here I’m not saying make the topics ready. I repeat “Content”.

If you only have topics, you’re going to get blocked as earlier explained. But if you’d successfully written 100 or more unique articles for each of the niche and have those ready on your computer or pen drive, you’d completed the who journey from the very start. Thumb up!

With that, you can just be dropping posts to the concerned blog daily and see how your empire grows.

I’m sure you will agree with me that this is not as easy as said here. Is it possible to have got all 300 articles ready upfront?

The good news is YES IT IS POSSIBLE.

I covered how to achieve this in my post, “Blogging Without Writing Yourself: Author’s Bock Way-out”.

When To Start the Second or Third Blog

If I can convince you that starting two blogs together is likely going to fail and that launching one after the other is the best approach, I should be able to guide you as to know the right time to start your second blog.

The right time is when you’d succeeded or failed with the first one.

If you’ve been following me, I had shared my experiences with my first few failed blogs. I lost them to Google penalties. I didn’t do things right in my early days. After I’d got it right, I started another one which I finally call MY REAL FIRST BLOG.

That is the “starting another blog after you’d failed with the first one”. If you’re lucky with your first blog, unlike me, you should also start the second one after you’d succeeded.

How will you know you’d succeeded in the first blog?

Look back at your goals of starting the blog in the first place. See if you’d realized them or you’re just realizing them.

Is your goal to make a certain amount of money, on a monthly basis, from ad networks such as Google Adsense? Is it to capture a specified number of prospective buyers through emails and newsletters? Is it to earn a specified amount monthly for affiliate income?

These are a few goals set by different publishers. Like me, mine was to earn $100 Adsense monthly income, by the second year of my blog. And by the 3rd year, $300, 4th year, $500 and so on.

Unfortunately, I didn’t achieve this goal before I started the second blog. Yet, I was so close. I was making $75 on average by the second year. And it was regular. With this, I’d seen the light of the day. I knew only time would tell.

The Feelings That Come With the First Goals Help the Second Blog

There are a few things to learn with your first blog. These experiences will help you achieve faster with the second blog and in geometric progression.

  1. The Earnings: The money you had earned with the first blog will send your brain a signal that you can replicate the same with the second or third blog. These will help you to work further and harder to get to where you stopped on the first one.
  2. The Mistakes/Successes: Blogging is all about practical experiences. It’s nothing to learn only through reading this post. Even though these are not fiction too. You have to put your hands to writing. You have to keep publishing. You have to keep falling and rising over time. You will learn a lot along the way. If your first blog succeeds; you’ll be quick to repeat what worked. If it fails, you’ll obviously not going to make the same mistakes while on the second or third blogs. A burnt child dreads fire!
  3. Catch Funs With the Next Blog: Working on your first blog will definitely feel like working. You’re captured throughout the day. You had no time for anything else. Going for the second blog is going to be fun. Trust me, you’ll hardly do any keywords research before you give out something that is worth ranking and reading. You don’t have to read around before you get topic ideas. All it takes is your imagination and inspiration. All these come with your experiences on the first blog.
  4. The First Begets the Second: While working on your first blog, there will be topics that will come handy but are not directly in the niche you’re covering. These sets of topics can be compiled, if you can write well on them, for the next blog. My second blog shares the knowledge of the phones and gadgets I use and sell. The third one, this, gives an account of my practical experiences in blogging, acquired from my past successes/failures and those of others.

Does It Matter Running Two or More Blogs?

Yes, it does. I’d said it earlier. “It helped!”

So how does it help?

My experience has shown that by starting another blog or running two or more blogs, you’re likely going to:

  1. Enjoy Increase in Ad Earnings: Until my second blog started booming with organic traffic, using my 4 professional-guarded tactics, the first blog couldn’t cross $75 Adsense earning per month. Why? I noticed the CPC from my first blog was so low that to earn $100 a month will need me to work my ass off. Imagine earning $0.02 per click? The niche for the second blog paid higher. In fact, its first click earned me $1 per click. Do you see that? 
  2. Diversification of Earnings: During the coronavirus outbreak, traffic on education dropped badly. Then, I was hit on my first blog. It talks about education, of course. My earnings, then, increased from a post on the second blog where I gave a list of waterproof phones people can wash with soap and water to avoid carrying the virus on their phones. You’re likely going to experience the same if the coverage of your first blog is seasonal.
  3. No Topic Idea is a Waste: When I started my second blog, I noticed each time a topic came up, I would definitely find a blog to put that on. If it didn’t fit education, it would for technology or business, internet/content marketing. Hence, my awaiting topics spike such that, it’s possible to drop at least a topic for each of my blogs weekly.

Do You Lose Anything If You Stick to a Blog?

Well, you’re likely going to lose nothing if you don’t start the next blog. If you’re contented with your niche, you don’t have to worry about launching another.

Earning through diversification is, of course, good. Yet, you can earn more with just a blog if you’re carefully choosy from the start. Research into what you’re interested in. Earnings through ad networks, affiliate marketing, direct sales or a combination of two or more? Then, establish your authority in that niche (using my 4 Super Approaches to Create, Build and Run Authority Blogs). You’re going to see the results which are promisingly alarming. Jack of all trades is truly a master of none. Not all of us will be good at dating two or more girls!

If you stick to one niche or blog, be careful at choosing topics. Some bloggers are victims of creating just a blog around several topics from different niches. This can be unrewarding in the long run. For one thing, you’re throwing Google and similar search engines into confusion. These search engines want to be sure what you’re talking about.

For the other, your readers are likely going suspect you’re not good at anything. You’re just interested in cheap traffic for topics you know little or nothing on.

Conclusion

In my experience, starting a new blog after a successful one is a great idea. Starting two at the same time is not going to take you far except you know how to plan your ways into that before starting at all.

While you’re starting the next project, you have a lot to learn from the first one which can be the platform for the success of the second or third blog.

However, you’re more likely not going to lose anything if you decide to stick to one niche and a blog. Establishing your authority at a single blog may go a long way to serve you better than those running two or more.

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