Technical SEO: Is it More Important for Ranking?

List of Technical Aspects of SEO
What aspects of Technical SEO matter?

Let's talk about Technical SEO. What do you think when you read a headline, "11 Technical SEO tips" or "How to Implement 21 Technical SEOs to gain more ranking"?

I bet you're confused before reading.

Many of us are not technical people. We find it difficult to interpret codes, formulas, etc. Hence, on hearing something will require our technical efforts, we feel like running.

The question, truly is, do I need to understand all technical aspects of SEO before I can rank my content? Do I have to implement certain codes and formulas before my writing efforts can pay off? Or I must employ an SEO expert if I can't take a course to handle the technical aspects of my SEO?

Well, this post is on your side if you're no friend to all the technical terms they told you must be understood and implemented before you can rank. This post is not only a relief, but it's also showing you that 1/4 of technical SEO suggestions may not be needed to succeed in content publishing and marketing.

What's Technical SEO?

The Term is used to describe all efforts involved in making your website more accessible, secure, less-cluttered, interactive, navigating, and user-friendly. It, though, may involve understanding and application of a few technical steps, if simplified, it can be done by anybody.

To the search engines, SEO is SEO. There is no separation from what is technical and non-technical. All that is important to Google is for you to be conscious of your readers such that they won't find your website difficult to use and risky, but resourceful and friendly to use. It's the experts in this world that draw the line between what is technical or otherwise.

Anyway, if they don't do that, you won't pay them. They understand many publishers are just laymen who want to write and publish. If things are made too simple for you, SEO experts will have little to live for. Hence, you must learn there's an aspect of SEO that is technical. Aren't you scared to hear that?

This post will open your mind to all they call technical Search Engine Optimisation. It will show you what aspects are important. And if you still find it difficult to achieve, how can you approach it with your layman knowledge or other approaches to avoid going technical and still rank higher.

List of Technical Aspects of SEO

I've checked around the net, below is a list of what Technical SEO cover.
  1. Optimize Domain Name
  2. Optimize Your URL Structure
  3. Navigation and Site Structure
  4. SSL and HTTPS
  5. Website Speed
  6. Mobile Friendliness
  7. Breadcrumb Menus
  8. Optimize Robots.txt
  9. Implement Structured Data Markup
  10. Canonical URLs
  11. Optimize 404 Page
  12. XML Sitemap Optimization
  13. Accelerated Mobile Pages (AMP)
  14. Pagination and Multilingual Websites
  15. Register your site with webmaster tools

If any expert will guide you on technical SEO, above is a list of his coverage. Yet, they're not all-important. Experience has shown that all it takes to succeed online are: starting a website/blog, optimizing a few parts of your templates, and continual push of quality content. Any other things will only be showing you're a professional which very many of us are not.

From the list above, Let's look into ones you must take seriously and done by yourself with your layman knowledge. I will show you a few that your website or blog template has already taken care of by default and those that may not affect you if never reckoned with.

Most Important Aspects of Technical SEO You Must Commit to

Of the 15, there are 5 you shouldn't look down at. Fortunately, they're the easiest of all. That should be a relief! And for the most difficult parts, we'll cover after this.

1. Domain Name Should Be SEO Conscious

You're just coming online. You can't possibly have the luck Google and Yahoo had in their times. Their names don't have a direct relationship with what they do. But, they're right on time when no other gods of the internet - if not to date.

If you must succeed online, one technical aspect of your SEO is to take your domain name seriously. It's recommended that a domain name:

  • should include your target keywords. For example, if you're writing for spices, you may want a domain name such as speciesworld.com, speciesturorarena.net, speiciesforall.co.uk. Google bots start crawling with the domain name, title, and the other parts of your blog.
  • should be short and concise enough to be remembered. You're writing for people. Pick a name that can easily be remembered for them.

However, if you're reading this after you'd chosen a domain name that doesn't contain your keyword, it's nothing to worry about. Search engines use more than 200 factors to rank websites and posts. And this is just not the main determining factor - in fact, it's the "content".

2. Navigation and Site Structure Should Be Bots-Friendly

Google and other search engines have bots that crawl the internet for new websites, old ones, and their content. These bots fall in love with a well-structured website. By structure and navigation, I mean you've to make sure your menu, labels, footer, social bookmarks, and links around your blog are well done.

Bots hate when they can't crawl through your site and its links, headings, and subheadings.

Make sure you check all through your menu and other links and be sure no empty parts or broken (inactive) links. If any, delete or mend up.

3. Be Sure Your Domain is SSL and HTTPS "Secured"

I wouldn't want to bother you with technical jargon here. But, you have to check your website through the browser and see if it has an https prefix.

If yes, you're safe from this SEO technical blunder. If not, you have to work on that.

Hypertext Transfer Protocol Secure (HTTPS) is an extension of the Hypertext Transfer Protocol (HTTP). It is used for secure communication over a computer network and is widely used on the Internet.

Bots are checking this each time they land on your pages. If your domain is not secure, it won't be ranked.

To see whether a website is safe to visit, you can check for security information about the site. Chrome will alert you if you can’t visit the site safely or privately.

In Chrome, open a page.

To check a site's security, to the left of the web address, look at the security status:


To see the site's details and permissions, select the icon. You'll see a summary of how private Chrome thinks the connection is. There is a quick guide to solve this problem here.

You may also find this post useful to solve the same or similar problems.

4. Website Speed Matters

The world is in a hurry. People want answers to their questions right here and now. This has led to introductions of various solutions by Google. For instance, the featured snippet which was introduced to answer a query without visiting the website or page that has the content.

Because search engines want to deliver the answers now, your website speed must be as lightening if you want SEO to favor you.

Keeping your visitors waiting for more than 3 seconds is bad according to Google.

In a study, based on the feedback of 1,048 online shoppers that were surveyed, Forrester Consulting reported the following key findings:
  • 47 percent of consumers expect a web page to load in two seconds or less
  • 40 percent of consumers will wait no more than three seconds for a web page to render before abandoning the site.
  • 52 percent of online shoppers stated that quick page loading is important to their site loyalty.
  • Shoppers often become distracted when made to wait for a page to load. 14 percent will begin shopping at another site, and 23 percent will stop shopping or walk away from their computer.
  • Retail and travel sites that underperform lead to lost sales. 79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again. 64 percent would simply purchase from another online store.

Based on these statistics and similar ones, search engines won't reward you when the bounce rate percentage is getting too high. See How to Reduce Bounce Rate: 11 Most Effective Tips.

In order to achieve the right speed for your pages, be sure you take the size of your images, graphics, charts, podcasts, and videos to heart before using them. They're the parts that slow down pages.

5. Mobile Friendliness

Google has pinpointed several advantages to any website that is mobile conscious.

Accordingly,
  • Mobile-friendly sites show up higher in search results
  • Mobile searches make up more than half of searches on Google.com
  • For many advertisers, the majority of traffic comes from people on their mobile phones
  • If your site isn't mobile-friendly, visitors are 5 times more likely to leave

A few posts on this blog had warned you against using a template that doesn't adapt to every device. Here, you have the effects directly for Big G.

In order to complement its efforts in ensuring every publisher doesn't lose out on this, Google has given you a tool to check the mobile status of your website.

Obviously, this is a ranking factor as evident from the Mobile Algorithm of April 21, 2015. The update aimed at demoting websites that lack mobile versions of their pages; with poor mobile usability.

Below is a list of the elements that make a website mobile-friendly.
  • Does your site load quickly? Nearly half of all visitors will leave a mobile website if the pages don’t load within 3 seconds. Minimize loading time (the time it takes for a webpage to show up on your screen) so that visitors can quickly and easily navigate your website.
  • Is it easy to navigate? On a smaller screen, it can be hard for people to find what they want. The more visitors have to hunt around or zoom in for information, the more likely they'll get frustrated and leave. You can help visitors find what they’re looking for by simplifying your site menu and trying to keep everything visible without having to zoom in to read.
  • Is it easy to take action? Your mobile website should make it quick and easy for visitors to perform common tasks such as contacting you, searching for a product, or making a purchase. Try to minimize the number of steps it takes to complete a form or transaction.

Why Other Technical SEO Elements May Not Matter

Among the long list, I'd just covered 5 that I understood, without doubt, will affect search engine optimization. This is simply because everything around these five elements is user-centric. Once users are positive about a website, search engines are positive.

As for those that I didn't explain or reckon with, they're equally important but not too necessary. And where it is, you don't need to worry yourself about them.

Why?

Most of the other units had been duly catered for in the templates we use for our websites and blogs.

If you're designing your website from scratch, you may need to take other things into account as you create one page after the others. If you can design your website all by yourself to the end, I don't have to remind you where and when some stuff should come in.

Why?

Because with your knowledge of web designs, you should know these as well.

However, if you're like many publishers out there. You love using free and premium templates you can find online on Blogger, WordPress, Medium, Wix, etc. Many of these templates, especially the modern ones, already have various technical SEOs addressed.

For instance, if you check the SEO-Ready and Mobile Responsive categories on Gooyaabi Templates, you'll see that things are made ready for you technically. All you need is to keep pushing quality content.

Conclusion

The term technical SEO can easily be misused. We should just call it "how to improve users' experience while taking search engines into the play". Hearing the word "technical" can be overwhelming and confusing some times. And the worst is though you must consciously handle a few parts of these technicalities, other parts are taken care of by the modern website and blog templates.

Do you have a different view on this? Do you think technical SEO should be the priority? Have you started or run a successful blog without taking any technical SEO elements too seriously? Share your experience. Leave a comment below.

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