Beyond Keyword Research: 5 Real Search Tactics

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When you pick a topic to write about, there are a few things to commit to heart. Are people truly searching for this? Are they likely to search for this? What is the prospect of this topic?

These questions should guide you to write for your targeted audience. However, you may miss the point if you don't understand how to perform keyword research. This is because to answer those questions, you may need one of the tools available.

Keyword research could be the number one step to writing a successful post. If people don't need it, it doesn't matter how well-written it is. If people don't search for it, it's a waste of your grammars.

That's where keyword research comes in.

Luckily, if you've been writing for a while now, you must have come across a few keywords research tools. I'd wanted to add more to your tools, but I'm sorry to disappoint you. 

I don't want to repeat what you can achieve with Ubersuggest or Semrush. A dozen of those tools may not matter if you just commit to using the two Google keywords tools discussed in my post, "2 Best and FREE Keywords Tools of All Time - No Further Searching".

This post will not stop there. It won't show you any tools, rather, other sources of keywords that will help you in producing your next quality content. 

Below is the list of tactics to do keyword research without committing to any online tools.

1. Customers Feedbacks: Write to Answer Calls and Emails

How much do you think you can write with a few calls from your existing and prospective clients? These people and their questions are real sources of topics for your content.

I'd written a hundred posts without researching the internet using any well-known tools. When I got a call from a prospective or an existing customer, I look forward to deducing a point for my next writing.

The usual questions may include when, how, what, where or it may get more serious than that. 

Often when they call, they, about 80% of times, want to solve a problem or require certain clarification. If Mr. A can call, it means Mr. B may be too shy to give me a call or may not have time to do that.

Then, why not putting the words out there for him, in case he decides to use Google search? And don't forget he's not alone.

Kindly note down or record your conversations with clients on calls, WhatsApp, or Facebook chats. They may come in handy while struggling with your next topics.

2. Comments/Feedbacks: Write to Answer Comments as Broadly as You Can

I'd suggested allowing comments on your posts if you have time and resources to manage it. It pays back in terms of ranking. 

I'd also suggested dedicating weekends and holidays to replying to emails, messages, and comments if your readers and customers can wait. This, I noted, would help you boost traffic during the weekends and national holidays when traffic generally is expected to decline.

Moreover, another thing comments will give you is the idea for your next topic. On a good day, publishers tend to briefly answer comments - giving direct and few-word answers. If you do the same, you can thereafter turn the comments to new topics. 

This has been one of the secrets of publishers that keep writing fresh content now and then. They never dry of topics as if they're streams of knowledge. Nope! They only make use of the comment/feedbacks to get better things down for their next visitors.

You can check your existing blog's comments or prospective ones. Can you write new topics about them? Can you expatiate? Search engines prefer taking your next visitors to the new topics you're about to write instead of the content you'd replied to earlier.

3. Use Inspirations: This May Be the Next Magic Wand

If you're a newbie, this may be strange or unusual. People in the writing world before you can testify to the magic of inspiration in writing your new topics. 

Sometimes, you feel like an angel has just fed you with a new topic idea. It may come to you while arguing with a co-worker or a friend. Jot it down as soon as it hits you and make it your next chase.

What matters, in the end, is for people to come to your pages and read. 

But, you start to be wondering if the inspiration is enough to write about. Why not search the same topics on Google and see if other writers had written about them and see the featured related queries snippets to conclude if it is worth the effort.

What if I told you that this very post (you're reading) has come by inspiration? It only occurred to me that aside from using keyword research tools, won't it be possible to write rightly and for better traffic? And if possible, how? 

There is no doubt that people are searching for this topic or the related keywords if you have got here by organic search too.

4. Forecast and Write for the Future

Que sera sera, the future is not ours to see. That's not in blogging. You can pick a topic for future occurrences even if no keyword tool can show you that, right now. 

Similar to the inspiration, you can come up with topics for your next post by merely looking into the future.

For example, in the core heart of COVID-19, I came up with a topic. I deemed it fit to write something about people being laid off as an aftermath of the economic blows that companies will suffer across the globe. The title, "9 Immediate Opportunities to Consider After Layoff" was speculated even though many authors had covered that in the past. However, the period seems to be another right time to furnish the net with the topic.

In a few weeks, as expected, the post could see a hundred organic views.

Instead of looking into the interface and data given by your usual tools, it may be high time you started looking into the future to create your next posts.

5. Create Content Pools: Let People Say What they want

Do you know you can create periodic pools for your regular visitors and readers to contribute to your next topics? It gets easier and more fun for publishers when readers tell them what they wish to read rather than what you think they should.

A side of your website or blog can host a simple question aiming to deduce what readers truly want to see in your next posts. This pool can be changed from time to time as you achieve a topic or a few from the recent ones.


As a matter of fact, keyword research tools may be necessary when you're just starting out in the content publishing industry. However, as you keep the game going, you find it more convenient to understand what people want to read by merely asking them, using their feedbacks in calls, emails or comments, inspirations, and forecasting to achieve writing a hundred posts without going back to the usual tools.

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