How to Improve Customer Services with SEO

Image credit @avishek.asia

Making attempts to improve customer services through SEO is a step to boosting sales. The faster and better your customers can have access to your business information, how to use your products, how to solve problems relating to your products etc, the higher your sales and revenue in the long run. 

In light of this and the internet in mind, experts had prescribed several means of helping businesses to get closer to clients and vice versa. You have to design a website to showcase what distant prospective buyers can check you up online without making calls or paying visits. You have to design a blog to support your website where you release news and update activities of your venture. You have to make your complimentary card, flyers, handbills, billboards, etc available everywhere. Yet, something is missing. 

Customer service is the provision of service to customers before, during, and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest

What is missing has to do with your website and blog (if you have any in the first place). It's not about designing a modern-looking website or dropping a few updates on your blog every week. Improving customer services using the two media is the real deal. 

This post is aimed at giving you tactics to bringing Search Engine Optimization (SEO) into customer care services, relation, loyalty, etc, and as a result, making your business available everywhere, increasing your conversion and consequently sales and revenue.

Below is the list of strategies to improve customer care services in line with SEO.

1. Work on Ranking Your Website

Your prospective customers and existing clients want to see your business details right on your website and after hitting the first result on Google. Nothing is as disappointing to a savvy internet user or customer as looking up for a company domain or details on Google only to be greeted with such details on a third party's website.

It's not uncommon to be looking for what a company is into but instead of finding that on the mother site, you end up seeing that on an unconnected blog.

We mostly, and lately, don't care about memorizing the domain of a company we had come across. Instead, we type the most likely name or domain on Google and hope to see the official website as the number one result. For example, to search for www.mbusa.com, people just open Google and search Benz. And because Mercedes Bense had worked on the ranking of its website, searchers are more likely to be greeted by the official website www.mbusa.com.

This is applicable literarily any business out there. You have to take your domain ranking very seriously if you want to maintain an online presence for the business. 

As a matter of fact, bringing your website or blog to the number one position for literarily all customers' searches requires certain efforts, and in most cases, they must be continual. These efforts are broken into two; technical, and non-technical website ranking tactics.

One, of course, can't do without the other. And in fact, it's not safe to pay more attention to one than the other - except you already know what is working for your niche.

So what are the technical SEO and Non-technical SEOs that must be put in place to be sure a quick movement of your official domain name to the very top of Google SERP?

You will find detailed approaches to achieving the best results with both arms of SEO in the post linked below. I've carefully extracted and presented what is more important for your immediate and continual ranking rather than what may not matter that much. Forget the 80/20 principle?


The tactics surrounding the boosting of your domain ranking to attain the number one position will solve the first challenge that most prospective and existing clients will face while trying to reach your main pages. 

You must make sure you're number one on the search results for your domain name. A few old customers might have forgotten your URL while the new ones want to search through Google and see you right at the top.

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2. Achieve Snippet for Usual Customers Questions

The hottest SEO in town is ranking for the Google snippets. In fact, for most websites that want to provide quick and immediate answers to the usual customers' queries, Google featured snippets is the real deal.

For certain industries, business websites, and blogs, Google snippets may be traffic stealer. But for businesses that expect customers questions and wish to provide immediate and direct answers, Google Snippets doesn't necessarily need to be traffic booster as long as it brings sales from satisfied customers and prospects.

To rank for snippets, you have a few things to do. In summary, you're to focus most of your paragraphs on answering individual business questions, make the paragraphs former, bulky, or bricky while committing search intent and keyword to the hearts of your sentences.

Snippets should answer a few questions like:
  • What's your business website, business address or location, phone number, email
  • What are your business product lines and how they can access and use them
  • How your business conducts various production or sales activities or serve the customers.

If you search for any of this information and the result is not in snippets, you're missing out. Prospective buyers may get diverted to the competition if he has to browse through pages before getting his answer. Such answers be should right at the top, feeding the searcher the solutions without any further click.

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3. Answer Every Question Relating to your Business with Posts

This could be where blogging gets more important to your business. No need to repeat the fact that your website may not contain all pages to answer 1,000,001 questions your prospects and clients may want answers to. Then, blogging should save you the f**king headache.

Blog and write posts around each question clients ask. You can dedicate a post of about 700 words to answering a prospect's question. With this, you're able to expatiate on things they need to know. Be as comprehensive as possible; per question per post. Leave no stone untouched.

With this, a post of yours is likely going to be ranked for each question being asked by people instead of people to visit your website first and start to be looking around for where they can get answers to their questions.

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4. Prepare a Comprehensive Q&A Post or Page

The importance of Questions and Answers pages can not be underestimated for any business with an online presence. Most people visit your website to check for your Q&As link. They want to check, first, if their questions are covered thereon before making an attempt to talk to you.

Most e-commerce stores rely mostly on this to satisfy their customers. However, non-e-commerce businesses should adopt the same.

Similar to dedicating a post to answering a query, you can briefly provide answers to a series of questions around your business, products, sales, refund, delivery, operation, holidays, etc. in Q&A posts.

Let answers to client Inquiries become your inspirations for Q&A heading. In no time, you can relieve your customer care some headaches as more people will be finding solutions to the most stupid questions without calling.

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5. Allow Comments on Your Blogs or Main a Forum/Board

I'd recommended allowing comments on blog posts several times on this blog. It's still a choice that may be forgone if you can't dedicate time or personnel for the moderation of readers' comments. However, for a business, you should delegate human resources capable of answering questions around your business, product, or services. 

Don't forget that your posts surround your products and services. Even a thorough reading through will still leave a few people confused or certain questions unanswered. They want to ask for clarification and demand answers almost immediately.

Allowing them to drop comments or questions with staff to moderate that immediately will not only help you to solve their problems but will prevent spammy comments.

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Conclusion

The main function of the customer care department is to provide solutions to queries of customers. This can be achieved in its traditional ways such as telephoning, flyers, handbills, radio, and TV advertising, directories, Yellowpages, and very recently native ads. Online presence requires more form you - your website and blog which are doing little unless it can take of the largest percentage of your customer care functions. Your online presence can only achieve these functions only if Search Engine Optimization becomes your priority.

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