Content Types that Generates Money and Those That Don't

Image credit @Marketing Land

Content is king! That's usual!

Content is money! That's a bit strange but true!

But not all content is money. And if you think all is money, not all give the same amount of income in the long run. That's the bitter truth!

Here is the shocker! Content that is not bringing REAL money is no king!

I don't know where he got his stat, a friend once said the most difficult area to make money online is "blogging". This position could call for an argument but I didn't start one. 

I ruminated about it for a while. It didn't take me forever to start reaping the fruits of my labor. So, why is blogging the most ungenerous source of income online?

If, of course, I conclude that blogging brings money faster or more than other means, I'd forgotten the law of relativity. Making real money online is relative online. What's fetching money for me might be taking it away from you.

It's all relative.

And having seen a lot of people - even form the advanced world, claiming they're making very little from blogging especially Adsense, I could agree with my friend that, I was just one of the few lucky guys out there making more from their content.

Yet, there must be something those who are not making money from their content missing. Their content is no king. Their content is no money. They're not pushing the right content.

That's what this post is about to show you!

Whether you're just starting out in content marketing or you'd been in this world for sometimes but no real cash coming, you will find this post very resourceful as it will take you by the hand and show you the right type of content that brings real money online.

After reading this, you may need to discontinue your existing unrewarding blog and focus in a new direction. You may need to redo things to get better results. You may need to add another blog to your collection, which will make up for your last loss.

Types of Content That Won't Fect More Money

Literally, all content can bring one or two cents. What can you do with such a ridiculous amount? Can you quit your 9 - 5 hours job for such? Can you blog for such full-time?

Absolutely, NO.

Of course, there are several ways to make money with your blog. I had collected the best and most universal means in the post, "How Much Can You Make Blogging Part-Time or Full-Time?"

However, knowing SEVERAL ways to make money with your content is not enough. You need to be sure the type of content you're pushing has the potential (the best) to earn money through those mediums and probably how much.

So, if you're missing out on making real money in two or more years of blogging, you're likely writing either of:
  1. Information-Supplying Content
  2. Problem-Solving Content

Let's see why you're missing money if your content focuses on any of the niches above.

1. Most "Information-Supplying Content" lacks Buying Intent

This type of content provides basic information that regular search engine users are looking for. What's today's date?, When is El-Kabir?, Types of Lion, Where certain types of rocks are found, Historical background of certain people, etc.

I bet if you search using any available search engines, answers to these questions or related ones had been covered by thousands of writers. These publishers will undoubtedly be earning very low (if at all).


In most cases, blog income comes from native ads, affiliate marketing sales, sponsored posts, direct ads, and selling your own products/services. While writing for these types of queries, it will take you forever to make real money with native ads because hardly do you see companies that will gladly place ads around the history of people, types of rocks, dates of days, etc.

If businesses place ads on your information-supplying websites, visitors are more likely to read what they come for and close the pages when done. In this case, because what they come for doesn't have buying intent, they're more likely to skip ads.

2. Most "Problem-Solving Content" lacks Buying Intent

I also call this quick-answer content. Similar to information finding content, you'd dedicated your content to answer "how-to" questions, this may earn you little or nothing.

Let's be practical here. Someone who searches for step by step guide to do something is likely to skip ads placed by advertisers.

  • How to grow a type of flowers
  • How to write and pass a particular exams or test
  • How complete an assignment 

These are few questions that searchers will ask without the intent of buying. Money is not in reading. It's either in clicking the ads or making purchases.

Once you're able to solve their problems with your guide, they get out of your website.

Types of Content that Bring More Money

Of course, with time, usually longer than normal, the content types stated earlier can bring in some convincing cash. An information-based or a problem-solving website will later get popular enough (maybe in ten years of hard-work) and get high-paying native ads, sponsored posts, or direct ads.

Yet, if you want to avoid the waiting to make more money, you just have to write the money-hungry content as detailed below.

1. "Research Content" Leaves Readers Wanting More

Beyond "how-to" queries, many internet users want to dive into researching a topic. If you write for these areas, you're likely to win big in money.


While researching, a visitor who is not fully satisfied with your coverage may find ads of books or consultancies on the same subject which he can click to the advertiser's page and buy. You can get paid per ad clicks or product sales depending on your ad network. While some ad network pays you per click, some pay per sales or both.

The intent of your content is to open up a topic that is too big for you to be covered in 2000-word posts. You are more likely to leave some of your visitors wanting more. Advertisers selling products or services relating to the titles are more available and ready to pay for your referrers.

2. "Sponsored Content" is a Direct Source of Money

Although this is not easy to come by especially at the early age of your marketing. With time, hardworking and popularity in your industry or niche, a few advertisers will contact you to propose their tailored content on your blog. You may as well provide writing service for advertisers who fall in love with your voice. 

They may agree to publish on your blog or may bring their work to rent a space on your pages.

Have you come across posts and right at the beginning or at the end, you see short notes disclaiming that the articles were written by third parties or sponsors?

This is the type of content that brings in the real money. 

It may take your advertisers a few months before their posts would be viewed or read by thousands of potential customers (if published on their own pages). But with you in place, they can get that number within a few days (due to the number of your subscribers, followers, and recurring visitors). Selling a page for them and raking in high cash may be the real deal.

Sponsored content, if regular, pays you higher than subscribing to native ads such as Adsense. And combining the two could be a dream come true.

3. "Product-Buy Content" Intends to Sell and Make Money

Even though all your content shouldn't center on promoting individual products or services. Else, readers won't take you very seriously. They will assume all that matters to you is their money in commissions.

If you want to make real money in blogging, you can make it big with affiliate marketing.

With an affiliate business, many of your posts will be tailored to narrating your personal or other people's experience using certain products or services and where possible, guide people on how to buy the same product and use it.

Your topics can fall within the information-supplying or problem-solving niche though. Yet, you're to carefully tailor it to make visitors to buy though given links, banners, or ads which eventually earns you commissions.

People who visit your website after searching "what type of car can I buy for a student?", may likely buy through your link if you give a convincing account of when using your Honda Element.

Write your content with buying intent in mind and most visitors will end up buying through your links. And in most cases, ads that will be available from your native ads (if you don't use affiliate links) are likely to pay higher than when your articles don't have buying intent.

4. "High-Paying Keyword Content" Naturally Pays on the Net

The last statement above reminded me of the content type for high-paying keywords. In online marketing and content publishing, we all agree with certain niches and keywords that writing for them will pay higher.

Image credit @ Practical Ecommerce

When writing for niches or keywords including insurance, mortgage, loan, bank, traveling, online marketing, SEO, attorney, etc, advertisers for these niches and keywords, pay usually higher.

Ideally, if your niche doesn't include any of these and other high-paying keywords, it won't be natural to bring them into your articles. Hence, you may need to pick the right niche to write the best content type that helps to naturally write include the set of keywords in your post.


Blogging around the right content is the winning edge. If you go too soft - by giving free guides to do something or solving problems, readers are less likely to help you earn. They don't need to click ads or click to buy through such content.

However, when you commit buy-intent posts to work, your content should be inviting to someone who is more ready to spend money now and in most cases, they will. The end product is an increase in your earnings in ad clicks or commissions.

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