Must I Know all About SEO Before Blogging?

SEO class
Let's get something straight, if you ask these questions from a group of SEOs and blogging experts, they're likely to differ in opinions.


Some will answer you with;


  1. a resounding YES that you must learn all about SEO before you start blogging
  2. mixed feelings that it doesn't matter, to begin with. Yet, you will learn with time and practices
  3. a blunt NO, it doesn't matter learning SEO to start, run and manage your blogging project


In fact, I belong to one of the categories above. Yet, you may need to read a few lines below or read to the very last word before you know where I fall.


Blogging Doesn't Need to Start with SEO, Just the Writing

The first mistake most aspiring bloggers make is to start off learning all about SEO before they start writing.


It's probably not their fault but the blame of hungry SEOs, out there, trying to sell you some courses and tools.


These people will portray blogging as if you're going to heaven with the intent of being the first man to return.


Blogging is nothing that complex.


If I must remind you of the basics of blogging. It's the start of web 2.0 that created the environment for people of the same or common interest to interact thereby sharing thoughts, ideas, etc.


This basis has never changed and it will probably never changed.


If you start a blog that can bring people together and you make them become part of your writing as regular visitors and returning members, you won't have to worry about the fancy word "SEO"


But, how do you achieve that? 


Let's ride together.


The Primary SEO is What You Already Know

Saying that blogging is about writing doesn't mean that I'm not familiar with what Search Engine Optimization (SEO) is all about and how it's being sold to us.


I'm aware of where is it's adequately used, misused, and abused by intending sellers.


However, after establishing five successful blogs and still counting, I've come to understand that if there was a thing you must know about SEO, it's what you already knew before your blogging intent.


Before you intend to launch a writing career, don't you know that the following will be important if you want people to read your words?

 

  1. Connecting with the right audience, 
  2. Picking your own tone, 
  3. Educating and entertaining people, 
  4. Being consistent with your topics, 
  5. Moderating and interacting with comments


See, with your immediate understanding that to blog, you need to achieve all of the above, learning to be an SEO expert is not even secondary.


Let me give you the summary of the list above.


1. Connecting with the Right Audience

In all your posts, it should be obvious that you understand the people you're writing for. 


These people should be professionally guided and should realize, on reading your content, that you already knew more than they, and you can put them through the challenges before them. 


In this post, it's obvious I'm targeting people who are just joining us in the content writing and marketing world. I'm not writing based on particular research findings but based on the practical experiences acquired after a decade of blogging myself.


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2. Picking Your Own (and the right) Tone

Depending on your niche, you should pick the right tone. 


People want to be familiar with you. With every post, be sure your tone is not breaking. If you must guide, do that and be serious about it as a teacher. If you must entertain, be friendly about all your presentations. If you must empower, let them feel your sweat.


Before you think that you're different, be warned.


A million people have started blogging before you knew about it. Your topics or related ones must have been covered before now. So how do you plan to stand out?


Before you start looking for the right online classes about choosing the right tone to blog with, it's already where you are. Just be original. Be yourself. 


Unless you're not a natural writer, someone who needs to learn writing, you can start off where you are. 


The purpose of picking your own tone is just to be known by readers who will be stumbling on your pages. Once you're known for a particular way of expressing yourself, that alone can win you a thousand loyalists and followers


Your tone can be harsh, tender, narrative, instructing, etc. Pick what you're, already, and don't borrow someone's tone.


3. Educate and Entertain Readers

These are two well-accepted reasons people come online. They want to learn and/or be entertained.


But lately, blogs are getting so boring in the entertainment cycle while retaining the education aspect of the job. Blogs are losing entertainment to social media, yet we can do something about it.


To be fair, you need to blend education with entertainment. If you won't throw jokes around your pages, ensure you're not making things boring. Help them to learn while relaxing.



4. Be Consistent with Your Topics

Learn to write to the best taste. Don't leave anything behind. Say it all because they need it all and let that reflect in all your work. 


Keep your posts to date and accurate and be sure you return sooner to update if there is a need to. Let all your post shows you diligence and consistency.


5. Moderating and Interacting with Comments

Commenting and interacting is part of blogging. Decide what you want for the community you're building. Want to allow comments, moderate, and interact with readers? Want to allow comments but moderate only? 


If all the key aspects of blogging, above, are done well, which you don't have to school about, learning all about SEO is less important in blogging.


Quote me anywhere!


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A Blog's Success Rests More on Marketing Than SEO

Of course, a content expert will convince you that your ability to market your content is part of SEO. 


That's true.


However, he may want to present that as something so big that you must spare a few bucks to get it right.


That's the lie.


By marketing your content, it means promoting it with ads, such as Google ads, Facebook ads, etc, getting links from other websites, linking your pages to Facebook, Instagram, etc


I'll agree that those are hard-core SEO they're writing courses about.


But there is a content marketing type that has naturally worked for more blogs than any of the above or all combined.


Write quality content, and link them with one another on the same blog. This's called on-page SEO as a technical term. Yet, the technical expression may create unnecessary confusion and fear. 


The simple act of blending your old posts' links in the new related posts and vise versa shouldn't require you leaning from a seminar or webinar.


In the end, the tactic will help you earn more clicks and pageviews from a few visits.


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Your Long Term Goals May Force You to Learn the Core SEO

Before you start calling every SEO a thief, let me warn you. 


What's your long-term intention?


Do you want to beat Neil Patel? 


Do you want to outrank Wikipedia or any other big guys in your niche?


If that's your intention, you may need to buy all available courses on SEO and if you're being frugal, be ready to work your ass off.


Writing for a niche that is technical SEO-based, will require your learning SEO not only when you're already into the game but right before you host your domain.


You need to get everything right from the very start - the website name, the domain name, and spellings, the length of the URL, the meta descriptions or tags, etc.


However, if you're just like me who loves going basics, taking people on practical journeys, and helping them to solve very common (non-technical) problems, then, SEO belongs to the others.


Ask yourself what you intend to write about. Will it require being hungry for all technicalities of the internet? If yes, pouring words out on a few pages and making people enjoying them will not be enough.


You Don't Have To Struggle With SEO With Less Competition

Similar to that above, is been picky with the niches you want to be writing for. 


Some bloggers had learned, with time that, they could succeed faster if they chose to microblog.


Here, you pick a less competitive niche and write everything possible and available on it. 


If your blog dominates a niche as the most authoritative, no amount of technical SEO will help the competition, with less amount of quality content to outrank you.


When I started blogging for the content writing and marketing niche, I learned with time that, it's hard to beat those guys before me except you have what it took to.


That's the reason I compiled a list of blogs you shouldn't start now except your ready to eat your frog.


Of course, to avoid quitting the niche, because I've really given it the best shots, I had to resolve to covering basic topics those big guys were not focusing on or would not mind helping you with.


Your Blog will SEO Itself in the Long Run

You must have got it that I'm after writing more and quality content than looking for little technical touches that will count.


I got my confidence after I started a blog with my usual free theme. I wrote about 100 posts with one per day.


Without any technical touches, other than writing, no meta descriptions, no tile tag, nothing other than quality content, to the best of my knowledge, I started seeing the right amount of ranking and traffic within the first 90 days.


How on earth did I achieve that success? 


Obviously, you now understand that more and quality content is more important than SEO-focused content.


Ask from an SEO, who will be truthful with you, with time, your blog will blend with the internet and the internet will blend with it. And you don't need the knowledge of coding or knowlege of SEO technicalities to achieve the same.


You may be asking, perhaps I could have got more traffic had I implemented a few technical touches.


You're wrong!


No matter your SEO injection, in an averagely competitive niche, we'll all wait about 100 days before any rewarding organic traffic and ranking.


That's just the bitter truth you will have to leave with, in this world.


Peoples' Interests Superceed SEO in All Cases

SEO is all about search engines. Content writing and marketing is about people.


What's more important to you?


Of course, if you're wise, it should be the "people".


You may want to be tempted to please the search engines because your content will be ranked by Google, Bing, etc.


That's true.


Yet, you fail to understand who forces search engines to rank content.


It's people!


If people want your post more than other competition, Google will be left with no choice but to rank your content above theirs irrespective of their investment in SEO.


Google and other search engines had learned with time that their users matter in the long run. That's why they display results, lately, based on the internet of these users rather than strictly keywords, fanciful templates, coding, etc.


My Position on SEO Doesn't Align With Others?

You must have finally got me now. 


You must have concluded that I belonged to the category of SEOs who want you to start your blog without investing time and monetary resources in learning search engine optimization tricks and tweaks.


You have seen that I loved writing it raw and giving the best of my knowledge instead of dedicating more time to manipulating my blog codes for search engines to read them and show my results above others.


That's true!


Just because, the SEO won't matter in the end if people don't like my content. 


And if you ask why is my point of view different from what others are saying in the forums and groups you'd joined, let me help you get it.


If anybody tells you you must learn everything about SEO so you can implement your knowledge while on the adventure of writing, check his or her bios.


He's likely someone who specializes in rendering SEO services. He has some packages, courses, or tools to sell or recommend for you to buy through which he will make a few bucks in commissions.


Nothing is partially wrong with sales. Of course, I'm not selling my own experience here. I'm giving them out free.


If these people won't scare you that you need 100% knowledge of SEO before you go into blogging, how will they sell their courses and tools?


If you buy, you will learn, of course, and its implementation will help in the long run.


However, it's not as being portrayed. Learning all about SEO (even together with its implementation) won't help you succeed in blogging. They may add to your success!


What's important in the end is your ability to produce as many as possible quality and unique posts. And I guarantee your success with little or no SEO classes.

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