5 Content Marketing Tips that Beat Content Writing

Content Marketing > Content Writing

While starting out to blog, there is an aspect of the adventure that very many writers talk about. It's content writing!


They so much emphasize the power of unique and quality content that they forget the other aspect of this business; content marketing.


If you write like a pro but fail badly in marketing these writings, you're as good as someone who hasn't started blogging in the first place.


Content marketing is as necessary as writing if not more important.


Imagine being able to create a good cure for COVID-19. As good and widely wanted that may be, if you're poor at marketing it, you may end up taking the pills all by yourself together with a few family members.


The same is applicable to content creation too. 


I got tired of competing with writing. Everybody knew how well to write. But not everybody was good at marketing it. Hence, I took advantage of that marketing loophole.


While I may disappoint you for not repeating the usual tactics for content marketing such as posting on Quora, sharing posts on forums, Facebook, Instagram in this post, what you're about to read are, of course, still usual but with professionalism at heart.


Below are the content marketing tactics I used to beat competition who were madly better at writing.


1. Wikipedia Link-Building Approach

When you use Google or similar search engines to look up for something, a term, or a person, you're likely going to be greeted with a Wikipedia result right at the number 1 position. 


Getting to the landing page, you're will be convinced by the quality of the content you're welcomed with.


Wikipedia is well-known for giving you nearly anything about the search terms. What you will read its pages will be so complete that you may not search any further.


However, what Wikipedia does better is selling posts within posts.


I apply this technique well in most of my posts especially where applicable so that I won't have to clickbait.


See, if you don't have the strength to compete with the big boys out there, one of the best approaches is to enrich your best content with links to related posts.


I've read somewhere that, you must limit the number of links per post. I'd done the most opposite without any penality - even after several algorithms target at bad linking strategies. 


Google doesn't frown at link building if it's done well. It doesn't matter if it's not exactly moderate. What matters is to make links flow with the content so you don't kill the users' experience just as Wikipedia has well done.


If you're not sure how to feed one post with dozens of links without being punished by Google, I recommend you take a moment to check a few articles on Wikipedia before you continue reading this post.


One catch here though! You have to be choosy about the off-page links you collect and be sure you put no-follow to mind. For the on-page links, you're free to turn the screen blue as long as you're not killing the experience of the next readers.


2. Link Pitching Method

Marketing and pitching, of course, go together. After creating your content is selling it. Selling will not happen unless you understand how well to pitch. Then, this is more important in content marketing.


Each time I link a post, especially on-page, I make sure the potential readers understand what is waiting for him or her on the other page. 


Linking terms or words such as "this post", "here", 'more" etc, are not sufficient enough. The pro's tactic is to link a complete sentence, clause, and unique phrases. That's the best choice, as this will not only lure my readers into clicking and reading the referred content but will as well be appealing to Google bots while crawling.


And if I must link a single word, I ensure I explain further what my readers will enjoy or achieve by clicking on that very links.


In fact, sometimes, I go to the extent of instructing readers to read what the links are holding first before they come back to finish the present article. This, I do, to control the usual skipping of links in posts by returning readers.


3. Subscription Pitching Method

As much as I preach getting organic traffic, I'll not underestimate the power of the list. I've used this to beat Google in the past. List, just as organic traffic, is one of our powers in the content writing and marketing world.


Putting subscriptions to the best use has helped me win more readership in the past, just as any other blogger. 


Of course, any blogger can be proud of dozens of subscribers, but people like me take extra steps to catch more readers in the nets.


Due to spam and scams, readers have grown to be careful with putting their emails into any subscription box. 


I've given a full account of how I'd used email subscriptions with caution and professionalism in my post, "How to Use Email Subscription to Grow Readership", the summary which is to make sure you place newsletters box where readers are active, tell them what they should expect from you if they subscribe, and deliver as promised and more.


With thousands of subscribers, you're certain that even if Google doesn't bring readers, at least in the meantime, your list will bring readers and conversion.


4. Tell Them To Share

Though this might be niche-dependent, telling your readers to share content they enjoy reading remains professional.


I know what you're thinking!


Won't you appear a beggar? After all, readers should share if they deem fit. It's unnecessary to beg for their sharing with families and friends.


In certain niches such as internet marketing, blogging, and content creation where readers are mainly writers like you, it may sound redundant asking readers to share. They seem to know when to hit the share buttons. However, in several other niches such as gardening, fashion and beauty, education, and more, frankly reminding readers of the need to share with others is an ideal content marketing tactic.


With a sentence, right below my conclusions, reminding my readers to share, using the share buttons, I've noticed that posts with that little message get more shares than those without the plea.


5. Give Links as References in the Comments

I've defended allowing comments on your blog especially if you're a beginner. I've equally emphasized that if you should step off from active participation in blog comments, you should, at least, let it be opened to readers with moderations.


However, my undiluted tone is always to allow blog comments and actively participate in its moderation since it's the backbone of traditional blogging (web 2.0).


Your active participation and moderation will allow you to, among other things, answer questions being asked by readers. 


In the comment section, you can't dedicate hours to answering questions if you already have existing posts that focus on those concerns.


Hence, what you do is share the links to those existing posts when replying to questions. Readers will follow the links to read further. 


This is one of the professional and cheapest tactics to sell you idle content. I use this and it works like magic.


Conclusion

Marketing is begging. Marketing is luring. Marketing is selling. Your understanding of this will not let you limit your blogging project to writing only. There is a need to go beyond organic traffic and traditional traffic soliciting methods.


Using these tactics to beat better writers in the game shows how much you can achieve with little effort.


Do you have other means of marketing content than those already covered here and the referred paid marketing mediums? Share with us in the comment.

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